Euronics selected its creative agency through an invitational tender
Euronics selected its creative agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform.
Euronics has set itself a big goal, as it has selected the agency with which it will radically reposition its brand in 2024 within the framework of an invitational tender.
The two-round tender, in which 5 agencies participated, was finally won by Positive Adamsky. The essence and greatest charm of the creative platform they bring lies in its simplicity. The basic idea is to find a new voice and attitude, with a friendly tone, honesty, and self-reflexive humor.
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