Euronics selected its creative agency through an invitational tender

Euronics has set itself a big goal, as it has selected the agency with which it will radically reposition its brand in 2024 within the framework of an invitational tender.

The two-round tender, in which 5 agencies participated, was finally won by Positive Adamsky. The essence and greatest charm of the creative platform they bring lies in its simplicity. The basic idea is to find a new voice and attitude, with a friendly tone, honesty, and self-reflexive humor.