Euronics selected its creative agency through an invitational tender

By: Trademagazin Date: 2024. 01. 22. 11:56

Euronics selected its creative agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform.

Euronics has set itself a big goal, as it has selected the agency with which it will radically reposition its brand in 2024 within the framework of an invitational tender.

The two-round tender, in which 5 agencies participated, was finally won by Positive Adamsky. The essence and greatest charm of the creative platform they bring lies in its simplicity. The basic idea is to find a new voice and attitude, with a friendly tone, honesty, and self-reflexive humor.