Euronics breaks the boring world of demo videos

With its nationwide network, Euronics reaches tens of thousands of people in stores every day – and it is turning this strength into real social value creation. The stores are becoming a space where everyday decisions and social awareness meet. The company’s newly launched CSR platform, the FOCUS program, has brought together an unprecedented trio: one of the country’s leading technology retailers, one of the world’s largest TV manufacturers (TCL), and recognized professional organizations have joined forces to not only talk about mental health, but also to initiate real change.

Filmed with cutting-edge technology, armed with social value

The program’s educational videos were made with top-class technology and a professional crew, so that not only films showcasing the capabilities of TVs, but also real human stories and attitude-shaping content appear on the screens. Thus, from the end of September, instead of beautiful but devoid of real content demo videos, authentic and expert-supported videos about panic attacks, verbal abuse, and neurodiversity will appear on the screens, continuing to guarantee the wonderful visual experience familiar from demo films.

And education is also necessary. Although more and more people are taking care of their own mental well-being, few do so on a weekly basis, for example, according to a recent study by Euronics, and even fewer dare to ask for help. In fact, 55 percent of those surveyed would be ashamed if they had to turn to a professional for a mental difficulty. And 9 out of 10 believe that society is not accepting when it comes to mental illness. The data clearly shows that it is a problem that affects many people, a problem that affects society as a whole, which is why Euronics would like to encourage people to take care of themselves and take care of themselves. According to the results, verbal abuse, neurodiversity and panic disorder are still taboo topics, around which there are many misunderstandings.