Food-to-Go shoppers say quality is more important than price

Shoppers who buy food and beverages to go are more concerned about quality and freshness than price – according to a new consumer trends report released by United Kingdom-based IGD.

 More than half of food-to-go consumers (56 percent) said they decide where to purchase based primarily on the quality or freshness of such products as sandwiches, wraps and salads, compared with a third (31 percent) who said they choose stores based on price. In contrast, when consumers are doing their main supermarket shop, more than half (58 percent) mention price as a primary consideration of store choice.  Freshness and speed of service are a winning combination, the survey pointed out as well.