The first 100 days, up to 70% discount – and 16.6 tons of food saved!

PRÍMA OUTLET is Hungary’s first food outlet store – part of the Príma supermarket located in the Récsei Center in Budapest. Even during its short operation, it has proven that sustainability and favorable prices can go hand in hand. Since opening, we have saved more than 63,000 products from waste, thus preventing the emission of approximately 44 tons* of carbon dioxide. This is as much environmental impact as if we had saved the electricity consumption of an average Hungarian family for 17 years, if we had calculated with 2600kWh.
This not only brings environmental but also significant financial benefits for customers: since the opening, 21,737,043 HUF has been saved** thanks to outlet prices, while all products represent the well-known PRIMA quality. This means that on average our customers save 300-400 HUF per product.
The store’s offer changes daily, and products with damaged packaging, nearing expiration, overstocked, or products that are no longer part of the assortment update are put on the shelves – all in excellent quality, up to 70% cheaper.

“PRÍMA OUTLET offers favorable prices, high quality and a sustainable solution against food waste. We are proud that we have achieved tangible results in a short time: tens of thousands of products have been given a new chance, and our customers have saved millions of HUF,” said Péter Breier, owner.

As a member of the Breier Group, PRÍMA OUTLET remains committed to creating customer value, sustainability and innovation. Products from the summer stock are now being put on the OUTLET shelves.

On the 100th day of operation of PRÍMA OUTLET, it was also solemnly announced that our Príma store in Récsei Center, operated by the Breier Group, has signed an agreement with the Hungarian Food Bank Association. Its aim is not only to protect the environment by reducing food waste, but also to provide direct assistance to families in difficult situations. Thus, PRÍMA OUTLET not only offers conscious shoppers a smart alternative, but also creates real social value.