98-Cent Produce Packs brought new shoppers for Fresh & Easy

By: trademagazin Date: 2009. 02. 06. 02:26

Tesco’s US subsidiary Fresh & Easy has reported that its produce sales have increased by more than 11% with its new 98-Cent line since January when it was introduced.

The retailer introduced the packs in
response to customers looking for fresh fruits and vegetables on a
budget. The 98-cent Produce Packs are delivered fresh daily to stores
and currently include grape tomatoes, yellow onions, green bell
peppers, pears, lemons and oranges. Customers can always choose from
six different fruits and vegetables that will rotate depending on
seasonality and availability.