Value shops tip growth as shoppers trade down in UK

Aldi, Lidl and Netto, the discount supermarkets, are forecast to increase their share of Britain's grocery market by 60 per cent over the next four years.

 A new report claims that the discount
chains will generate nearly £7.5billion of sales in 2012,
compared with £4.5 billion last year.

“Growth will not only be fuelled by
worries about the economy; discounters are giving consumers more of
what they want in terms of healthier and more upmarket ranges.”

Aldi and Lidl have been the biggest
beneficiaries of the consumer slowdown that has changed the way that
Middle England shops for food.