Auchan takes Christmas flavors to a new level this year with premium products

During the holiday season, the shelves of Auchan stores will be filled with traditional and trendy flavors. This year, customers can choose from a particularly wide range, whether it’s classic Christmas ingredients or premium specialties that can be a real highlight of the holiday table.

Traditional holiday ingredients – such as walnuts, poppy seeds, fish, foie gras or sauerkraut – are available in the range as well as products following modern gastronomic trends. In the vegetable department, special attention is paid to ingredients without which Christmas baking and cooking is unthinkable: whole poppy seeds, which are very popular during the holidays, are also available, and walnuts are also available in whole or halved form. Auchan aims to ensure that everyone can find ingredients to suit their taste and budget, whether it’s baking family bagels, making fish soup or an elegant dinner.

“For those who like the premium category, this season offers a particularly rich selection: premium sliced ​​fresh salmon is available in various packaging, as well as numerous specialties, including stifold, fallow deer salami and ham, pâtés, and for meat lovers, special dishes such as boneless veal shank steak or sous vide beef cheek. For poultry lovers, baby turkey offers a festive alternative in premium quality, while Capelin roe (100 g) is also available for seafood fans”

– Attila Nagy, Auchan’s Sales and Operations Manager, highlighted the special features of the selection. class=”Apple-converted-space”>  director.

Fans of festive desserts will not be left without something new either: in addition to cakes made by our own confectioners, customers can choose from a variety of bagels – in addition to the classic walnut and poppy seed, there are also versions reminiscent of jerboa, pistachio-raspberry and apple pie. These special flavor combinations renew the world of traditional Christmas sweets, while still maintaining the atmosphere of the classic bagel.

Auchan’s festive offer continues to combine good value for money and high quality. Customers can find not only the usual ingredients, but also premium and private label novelties, with which every element of the festive menu – from appetizer to dessert – can become a special experience.

The festive preparations are naturally also reflected in the selection of drinks. Auchan is further expanding its range of increasingly popular 0% alcohol-free drinks this year, so customers can choose from a wide range of domestic and foreign wines, champagnes, beers and spirits – whether for a festive toast or as a gift. The alcoholic beverage category has been one of the strongest areas of the holiday season for years: hundreds of gift-boxed and gift-wrapped drinks, as well as an expanded selection of beer, wine and champagne, await customers, with weekly promotions, in a wide price range, satisfying all needs.