Apple is the most valuable brand in the world, according to Brand Finance

Apple’s brand value was 263.4 billion USD, up 87 percent in a year. The company was third on the list last year, a year earlier and the year before.

Second place went back to list leader in the previous three years, Amazon.com, whose brand value rose 15 percent to 254.2 billion USD.

Google slipped back from second place of last year to third, with its brand value rising by 1 percent to $191.2 billion USD. (MTI)