Sweet Anna, who turns thirty this year, celebrates at the Anna Ball

The Anna Ball, which is celebrating its bicentennial this year, is one of the oldest events of its kind in Hungary. By reviving the splendor of the former Reform Era, the event in Balatonfüred is intended to do no less than feed the flame of tradition, while at the same time preserving and passing on the heritage of the past. The organizers’ efforts can therefore be related to the spirit and operating practices of Univer in Kecskemét, which also focuses on respect for tradition. The company has been committed to the transmission of Hungarian gastronomic values, the use of traditional ingredients, and thus the production of Hungarian seasonings that are now considered authentic for over seventy-five years.

This parallel in itself would be enough to establish a mutually beneficial professional relationship, but it is at least as important to highlight the community-building role of the organizations. Just as the Anna Balls, declared a Hungaricum, aim to allow its participants to experience the experience of belonging to a real community, Univer, which also produces Hungaricums, also builds on the power of community: they have been working together with farmers in the Kecskemét area for generations.

Univer wants to draw attention to the importance of respecting tradition and commitment to community building with a special award created specifically for this occasion, which was presented to this year’s ball queen and her two ladies-in-waiting at the event.

“When we approached the organizers of the Anna Ball with the idea of cooperation, we were guided by the idea that our product, which is celebrating its 30th anniversary this year, itself bears the name Anna. We felt that it would naturally fit into such a prestigious event that chose this name and whose focus is the celebration of beauty,” said Rita Bazsó, Marketing Director of Univer Product Zrt. at the 200th Anna Ball awards ceremony.