Aldi doubles down on price promise as Brits face rising costs
Aldi has pledged to remain the UK’s lowest-priced supermarket to help households meet soaring living costs. The grocer attracted 1.5 million extra customers to its stores over the past 12 weeks as shoppers abandoned full price supermarkets in search of value for money.

The percentage of households shopping at Aldi also rose to 65%
Aldi said whilst sales growth in the UK and Ireland had slowed in 2021, trading had accelerated quickly in the past six months as pandemic restrictions were lifted and the cost-of-living crisis impacted shoppers.
Aldi recently overtook Morrisons to become the UK’s fourth biggest supermarket chain.
The percentage of households shopping at Aldi also rose to 65%. It said sales of its Specially Selected range had increased 29% in the last 12 weeks as customers switched from the more expensive supermarkets in search of more affordable food. Aldi said its buying teams were working to counter the impact of inflation and maintain its discount against traditional full price supermarkets.
The company has planned to open 16 more before the end of the year.
Related news
The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian…
Read more >140 million bottles returned at ALDI
In ALDI Hungary stores, customers have returned a record amount…
Read more >Aldi launches still prosecco in ‘UK first’
Aldi has launched a new still prosecco in what it…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more…
Read more >Almost 20 percent cheaper food? The government is satisfied with the results of the margin reduction
“Thanks to the margin reduction, more and more products can…
Read more >