Aldi doubles down on price promise as Brits face rising costs

By: Trademagazin editor Date: 2022. 09. 26. 09:47

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Aldi has pledged to remain the UK’s lowest-priced supermarket to help households meet soaring living costs. The grocer attracted 1.5 million extra customers to its stores over the past 12 weeks as shoppers abandoned full price supermarkets in search of value for money.

The percentage of households shopping at Aldi also rose to 65%

Aldi said whilst sales growth in the UK and Ireland had slowed in 2021, trading had accelerated quickly in the past six months as pandemic restrictions were lifted and the cost-of-living crisis impacted shoppers.

Aldi recently overtook Morrisons to become the UK’s fourth biggest supermarket chain.

The percentage of households shopping at Aldi also rose to 65%. It said sales of its Specially Selected range had increased 29% in the last 12 weeks as customers switched from the more expensive supermarkets in search of more affordable food. Aldi said its buying teams were working to counter the impact of inflation and maintain its discount against traditional full price supermarkets.

The company has planned to open 16 more before the end of the year.

Retail Gazette