Red Bull launches new product in ALDI stores

By: Trademagazin Date: 2025. 10. 01. 11:18

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ALDI Hungary has expanded its partnership with Red Bull Hungária Kft. The energy drink manufacturer is introducing a new, limited-time winter seasonal product to the Hungarian market, the Red Bull The Winter Edition: Fuji Apple – Ginger classic version. Thanks to the cooperation between the two companies, this product will be available exclusively in ALDI stores until mid-October.

ALDI Hungary is further strengthening its partnership with Red Bull Hungária Kft.: the latest, limited-time winter seasonal special of the world-famous energy drink manufacturer, Red Bull The Winter Edition: Fuji Apple – Ginger classic, will be introduced in ALDI stores in Hungary and will be available exclusively there until October 15, 2025. In the new product, the sweet aroma of Japanese Fuji apples meets the distinctive, slightly spicy flavor of ginger.

With the introduction of the seasonal novelty, ALDI aims to provide customers with a constantly refreshing, exciting offer, while maintaining the balance of low prices and reliable quality. The product will be available at a special price of HUF 399 per unit between October 9-15, 2025.

“ALDI’s own-brand offering of high-quality products has now been enriched with a product from an iconic brand. We are proud to be the first in Hungary to offer the new winter, limited edition of Red Bull. This cooperation also allows our customers to always discover new products in our stores,”

– said Ádám Pusztai, National Purchasing Director of ALDI Hungary.