Time to move on from basics to extras

Most households are well equipped nowadays, which means the main motive behind new purchases is buying modern technology. The price-focused attitude is becoming even less common here than in the FMCG market. According to Zsolt Tokaji from Metro Kereskedelmi Kft, their products belong to the upper middle segment of the market. Demand is stable, as a result of the good price/value ratio. Since their appliances are of good quality, consumers increasingly tend to favour long-term considerations in purchasing. The main considerations seem to be reliability and absence of the need for servicing or replacement. Consumers prefer to buy everything in one place. Appliances used in the HoReCa sector meet a very wide range of requirements, which means customers need detailed information and consulting. This however, makes keeping large stocks impossible and unnecessary. Philips makes household appliances for practically all purposes. According to Ágnes Szöllősy, customer marketing manager, the primary sales channels for their products are specialised electronics stores and the electronics departments of hyper markets. Sales of premium category products are concentrated in specialised stores, where detailed information and advice for customers is available. Design is .an increasingly important consideration in buying kitchen equipment. Philips is committed to constant innovation and development of their products in coherence with changes in consumer preferences.