AI and social media have revolutionized shopping habits
As technology advances, consumer behavior has also changed significantly, with artificial intelligence (AI) and social platforms playing an increasingly important role in making purchasing decisions. According to a recent report by Capgemini Research, generative AI has not only improved the efficiency of online searches, but is also increasingly influencing consumer decisions.
The impact of AI on online shopping
According to the research, 71% of consumers demand a personalized shopping experience provided by AI, while 46% specifically welcome the impact of generative AI on online shopping. AI-based product and service recommendations are becoming more widespread: 58% of consumers no longer use traditional search engines, but rather use AI tools to gather information.
In addition, 68% of consumers would like AI to integrate search results from online search engines, social media platforms and retailer websites to get the best possible deals.
The role of social media in shopping
Gen Z and Y are particularly open to the influence of social platforms. In 2024, 70% of Gen Z will discover new products based on recommendations from influencers, up from 45% in 2023. Instagram and TikTok are increasingly influencing retail, with more than half of consumers discovering new products through these platforms.
AI influencers are also gaining ground, with a quarter of consumers trusting them and specifically purchasing products they recommend.
Related news
AI strategy: education in focus
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Christmas 2025: we start earlier, spend consciously and choose using AI
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >SAP expands European sovereign cloud offering to drive AI advancements in the region
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Dr Zoltán Pogátsa on the Hungarian economy: neither the golden age, nor an apocalypse
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Eurozone GDP grew by 0.1 percent in the second quarter compared to the previous quarter
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >KSH: industrial production decreased by 1.0 percent compared to the same period of the previous year, expanded by 2.0 percent compared to the previous month
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >