Ads Interactive Media Group will sell the retail media platforms of Auchan Hungary Kft. stores from 2026

The goal of the partnership is to ensure that the offline and digital media platforms available in Auchan stores convey the best possible offers to customers, and also serve the communication needs of brands in the most effective way, while offering measurable, data-driven solutions to advertisers.

Iván Németh, founder of Ads Interactive Media Group, said:

“It is a huge honor and a strategically important opportunity for us to be able to sell Auchan Hungary’s retail media platforms. This partnership clearly shows that retail media will be one of the most decisive advertising channels in Hungary in the coming years. Our goal is to raise the customer experience and advertiser opportunities to a new level together with Auchan. effectiveness.”

Attila Nagy, Director of Sales and Operations of Auchan Hungary Kft., added:

“For Auchan, it is of utmost importance to provide our customers with relevant, value-creating communication. Ads Interactive’s professional experience and innovative approach ensure that our retail media platforms support both our partners and customers even more effectively. We are confident that this cooperation will raise store communication to a new level.”

The parties will work together during 2026 to develop the retail media system, build a unified national network and introduce new advertising solutions.

Ads Interactive Media Group

Ads Interactive Media Group is a leading digital advertising solution provider in Hungary. With an emphasis on innovation and industry development, it offers comprehensive programmatic solutions to its clients. Ads Interactive Media Group’s goal is to help brands not only reach consumers, but also create real experiences and business results at every touchpoint. In addition to its headquarters in Budapest, Ads Interactive Media Group has opened offices in Dubai and Munich, where a team of 60 people works in various areas of advertising monetization.

For more information, please visit the company’s website: www.adsinteractive.com

Auchan Hungary Ltd.

Auchan Hungary Ltd. awaits customers with 19 hypermarkets, 3 supermarkets, 2 superstores, 2 gas station shops, 1 vending machine, 19 fuel stations and a nationwide online store, to improve the everyday lives of its customers with high-quality, local and healthy products through its unique and responsible offering.  The company, known for its wide selection and discount prices, offers customers 40-70 thousand different product types in its large stores. Auchan considers it its task to contribute to increasing purchasing power and improving the quality of life of its customers. The department store chain is extending the fight for sustainable operations to many other areas, and is also increasingly encouraging its consumers to make conscious purchases.