Corona owner become first Olympics beer sponsors

Corona Cero, the non-alcoholic iteration of the global beer brand, has become a sponsor of the Olympics in a bid to promote a “shared commitment to responsible consumption”.

The partnership will last through 2028 and is expected to accelerate zero-alcoholic beer growth while highlighting moderation.

Corona Cero was first launched in 2022 as a non-alcohol expansion of the Corona brand, coinciding with the brewing company creating its Global Smart Drinking Goals.

AB InBev is aiming for  no or lower alcohol beer products to  represent at least 20% of its beer volume by the end of 2025.

Grocery Gazette