AXE3

AXE3 – Mix in order to get noticed! The essence of Axe3 is that two aerosols with different fragrances are packaged together, which should be used simultaneously to get a third, irresistable fragrance as the combination of the two. The spot is besed on this 1+2=3 concept as wel, with irresistable chicks as usual.

Agency: BBH
Customer: Unilever Magyarország Kft.
Product: Axe3 aeroszol / AXE
Apperance: RTL Klub, Viasat3, Cool TV, Sport1, AXN, Viva, Discovery…(60” csak AXN és VIVA)
Period: 16–18, 20–21 week