A British chain of stores has introduced a quiet hour for its autistic customers

The British Morrisons Supermarket chain has introduced a weekly “quieter hour” for autistic shoppers who struggle with music and noise – BBC wrote.

Its 439 UK stores will dim lights, turn music off, avoid using the tannoy and turn check-out beeps down on Saturdays from 09:00 to 10:00.

It is believed to be the first supermarket chain to roll out the scheme to all stores nationwide.

The National Autistic Society welcomed the measure. (MTI)