trademagazin - Trademagazin

Awards for last year’s best promotions
Date: 2009-05-27 08:00:00

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00

This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...

In May, the first time in a nine-month period the economic index of GKI has been improved.
Date: 2009-05-27 00:46:27

The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....

Agreement between the Brand Allience and FEOSZ
Date: 2009-05-27 00:41:41

The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...

Hungary became first on the list of Forbes Magazine
Date: 2009-05-27 00:26:00

Forbes Magazine recommends Hungary in the first place for the American tourists in its list based of the price per performance ratio – reports Magyar Turizmus Ltd. Forbes Magazine ranked...

The international SPAR organization reports about strong turnover growth
Date: 2009-05-27 00:25:00

The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...

Every third Hungarian purchases in small stores
Date: 2009-05-27 00:18:57

According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...

Demeter Winery won a gold medal with its IQ 2006 wine
Date: 2009-05-27 00:12:59

IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...

Increasing demand for private accommodation
Date: 2009-05-27 00:09:43

While in Transdanubia, and at Lake Balaton the landlords expects a bad season seems like that Zimmer Frei will rise up again – reports Napi Gazdaság. The dozens of lodging...

New advertising interface at Interspar
Date: 2009-05-27 00:07:00

A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...

Danone to raise assets
Date: 2009-05-27 00:04:38

Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...

The European Commission to examine food shop prices
Date: 2009-05-27 00:01:00

It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...

Retail trade turnover has been decreased in March
Date: 2009-05-26 00:33:00

The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...

The small meat-processing companies are in hopeless situation
Date: 2009-05-26 00:30:00

Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...

Economic Competition Authority inspects the ethical code of food
Date: 2009-05-26 00:21:00

The ethical code of food was signed by a number of professional organizations and associations in mid-April. The ECA started an inspection because of the suspicion is that there is...

The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success
Date: 2009-05-26 00:17:00

Fira de Barcelona's International Packaging Show, Hispack, and Alimentaria Exhibitions' Barcelona Food & Beverage Technologies, Bta, closed their doors last 15th. May with a very positive balance of their first...

With the heart and soul for our home
Date: 2009-05-26 00:14:00

The joint action program of CBA and the Procter & Gamble called ” With the heart and soul for our home ” will end 31 May. The CBA campaign started...

Univer once again won the title of Superbrands in 2009
Date: 2009-05-26 00:12:00

After 2004 Univer won for the second time the honorable title of Superbrands. The Superbrands is the world's leading brand building system, which rewards the leading brands on the basis...

Rewe Group expands store base in Russia
Date: 2009-05-26 00:11:00

German supermarket chain Rewe plans to add 20 new locations to its existing store base in Russia this year. The expansion plans focus on central Russia, and on Moscow and...

Penny Market is expanding
Date: 2009-05-26 00:09:00

The German discount chain owned by REWE plans to open hundred new supermarkets in the next three to five years in the Czech Republic. The planned investment value is at...

IFO index has improved, but not enough
Date: 2009-05-26 00:06:00

The IFO index reflecting the business mood in Germany increased to 84.2 points in May however, the improvement is less than the expected 85 points. he participants of the survey...

Ghost malls in the United States
Date: 2009-05-26 00:02:00

The huge shopping malls established in the 50’s – which are the basic institutions of American consumer society – are empty, their number is decreasing. The groups operating the shopping...

Dunapack Roadshow starts – ’Let’s pack together’ (x)
Date: 2009-05-26 00:01:00

The Dunapack Paper and Packaging Ltd. which is Hungary's largest paper-packaging manufacturing company, launches a Road show around the country with expert advice, in order to present its products and...

Cheaper loans for small and medium enterprises
Date: 2009-05-25 00:56:31

Government will allow small and medium-sized businesses to obtain government guarantees 25 percent cheaper, if they do not exceed the amount of credit last year's personal efforts. New chapters have...

Pessimistic forecast of the Ministry of Finance
Date: 2009-05-25 00:53:34

According to the forecast of The Ministry of Finance, the private consumption decreses with 6-7 percent, exports decreases with 15 percent this year due to the deepening global economic crisis....

Tourism Alliance in Békéscsaba
Date: 2009-05-25 00:46:25

Nearly sixty companies interested in tourism and civil society organizations founded a tourist association in Békéscsaba. The collaboration was initiated of by the local government. The members of the collaboration...

The world's grain production will be lower than last year
Date: 2009-05-25 00:30:28

This year, 5.7 percent less wheat will grow on Earth, compared to 2008. The expected total weight will be 651 million tonnes. Accordingly, the prices are rising moderately – reports...

Good CSR Program becomes international
Date: 2009-05-25 00:21:10

The Good CSR (Corporate Social Responsibility) Program will continue this year, in Romania and Poland. The participating companies can display in uniformally and comparably manner their activities connecting with sustainable...

Awards for last year’s best promotions Date: 2009-05-27 08:00:00

Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU! Date: 2009-05-27 08:00:00

Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible Date: 2009-05-27 08:00:00

Consumers not turning to cheaper products yet, but buying less Date: 2009-05-27 08:00:00

In May, the first time in a nine-month period the economic index of GKI has been improved. Date: 2009-05-27 00:46:27

Agreement between the Brand Allience and FEOSZ Date: 2009-05-27 00:41:41

Hungary became first on the list of Forbes Magazine Date: 2009-05-27 00:26:00

The international SPAR organization reports about strong turnover growth Date: 2009-05-27 00:25:00

Every third Hungarian purchases in small stores Date: 2009-05-27 00:18:57

Demeter Winery won a gold medal with its IQ 2006 wine Date: 2009-05-27 00:12:59

Increasing demand for private accommodation Date: 2009-05-27 00:09:43

New advertising interface at Interspar Date: 2009-05-27 00:07:00

Danone to raise assets Date: 2009-05-27 00:04:38

The European Commission to examine food shop prices Date: 2009-05-27 00:01:00

Retail trade turnover has been decreased in March Date: 2009-05-26 00:33:00

The small meat-processing companies are in hopeless situation Date: 2009-05-26 00:30:00

Economic Competition Authority inspects the ethical code of food Date: 2009-05-26 00:21:00

The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success Date: 2009-05-26 00:17:00

With the heart and soul for our home Date: 2009-05-26 00:14:00

Univer once again won the title of Superbrands in 2009 Date: 2009-05-26 00:12:00

Rewe Group expands store base in Russia Date: 2009-05-26 00:11:00

Penny Market is expanding Date: 2009-05-26 00:09:00

IFO index has improved, but not enough Date: 2009-05-26 00:06:00

Ghost malls in the United States Date: 2009-05-26 00:02:00

Dunapack Roadshow starts – ’Let’s pack together’ (x) Date: 2009-05-26 00:01:00

Cheaper loans for small and medium enterprises Date: 2009-05-25 00:56:31

Pessimistic forecast of the Ministry of Finance Date: 2009-05-25 00:53:34

Tourism Alliance in Békéscsaba Date: 2009-05-25 00:46:25

The world's grain production will be lower than last year Date: 2009-05-25 00:30:28

Good CSR Program becomes international Date: 2009-05-25 00:21:10