Posts From trademagazin
Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00
This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...
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In May, the first time in a nine-month period the economic index of GKI has been improved.
Date: 2009-05-27 00:46:27
The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....
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Agreement between the Brand Allience and FEOSZ
Date: 2009-05-27 00:41:41
The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...
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Hungary became first on the list of Forbes Magazine
Date: 2009-05-27 00:26:00
Forbes Magazine recommends Hungary in the first place for the American tourists in its list based of the price per performance ratio – reports Magyar Turizmus Ltd. Forbes Magazine ranked...
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The international SPAR organization reports about strong turnover growth
Date: 2009-05-27 00:25:00
The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...
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Every third Hungarian purchases in small stores
Date: 2009-05-27 00:18:57
According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...
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Demeter Winery won a gold medal with its IQ 2006 wine
Date: 2009-05-27 00:12:59
IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...
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Increasing demand for private accommodation
Date: 2009-05-27 00:09:43
While in Transdanubia, and at Lake Balaton the landlords expects a bad season seems like that Zimmer Frei will rise up again – reports Napi Gazdaság. The dozens of lodging...
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New advertising interface at Interspar
Date: 2009-05-27 00:07:00
A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...
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Danone to raise assets
Date: 2009-05-27 00:04:38
Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...
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The European Commission to examine food shop prices
Date: 2009-05-27 00:01:00
It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...
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Retail trade turnover has been decreased in March
Date: 2009-05-26 00:33:00
The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...
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The small meat-processing companies are in hopeless situation
Date: 2009-05-26 00:30:00
Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...
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Economic Competition Authority inspects the ethical code of food
Date: 2009-05-26 00:21:00
The ethical code of food was signed by a number of professional organizations and associations in mid-April. The ECA started an inspection because of the suspicion is that there is...
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The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success
Date: 2009-05-26 00:17:00
Fira de Barcelona's International Packaging Show, Hispack, and Alimentaria Exhibitions' Barcelona Food & Beverage Technologies, Bta, closed their doors last 15th. May with a very positive balance of their first...
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With the heart and soul for our home
Date: 2009-05-26 00:14:00
The joint action program of CBA and the Procter & Gamble called ” With the heart and soul for our home ” will end 31 May. The CBA campaign started...
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Univer once again won the title of Superbrands in 2009
Date: 2009-05-26 00:12:00
After 2004 Univer won for the second time the honorable title of Superbrands. The Superbrands is the world's leading brand building system, which rewards the leading brands on the basis...
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Rewe Group expands store base in Russia
Date: 2009-05-26 00:11:00
German supermarket chain Rewe plans to add 20 new locations to its existing store base in Russia this year. The expansion plans focus on central Russia, and on Moscow and...
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Penny Market is expanding
Date: 2009-05-26 00:09:00
The German discount chain owned by REWE plans to open hundred new supermarkets in the next three to five years in the Czech Republic. The planned investment value is at...
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IFO index has improved, but not enough
Date: 2009-05-26 00:06:00
The IFO index reflecting the business mood in Germany increased to 84.2 points in May however, the improvement is less than the expected 85 points. he participants of the survey...
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Ghost malls in the United States
Date: 2009-05-26 00:02:00
The huge shopping malls established in the 50’s – which are the basic institutions of American consumer society – are empty, their number is decreasing. The groups operating the shopping...
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Dunapack Roadshow starts – ’Let’s pack together’ (x)
Date: 2009-05-26 00:01:00
The Dunapack Paper and Packaging Ltd. which is Hungary's largest paper-packaging manufacturing company, launches a Road show around the country with expert advice, in order to present its products and...
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Cheaper loans for small and medium enterprises
Date: 2009-05-25 00:56:31
Government will allow small and medium-sized businesses to obtain government guarantees 25 percent cheaper, if they do not exceed the amount of credit last year's personal efforts. New chapters have...
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Pessimistic forecast of the Ministry of Finance
Date: 2009-05-25 00:53:34
According to the forecast of The Ministry of Finance, the private consumption decreses with 6-7 percent, exports decreases with 15 percent this year due to the deepening global economic crisis....
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Tourism Alliance in Békéscsaba
Date: 2009-05-25 00:46:25
Nearly sixty companies interested in tourism and civil society organizations founded a tourist association in Békéscsaba. The collaboration was initiated of by the local government. The members of the collaboration...
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The world's grain production will be lower than last year
Date: 2009-05-25 00:30:28
This year, 5.7 percent less wheat will grow on Earth, compared to 2008. The expected total weight will be 651 million tonnes. Accordingly, the prices are rising moderately – reports...
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Good CSR Program becomes international
Date: 2009-05-25 00:21:10
The Good CSR (Corporate Social Responsibility) Program will continue this year, in Romania and Poland. The participating companies can display in uniformally and comparably manner their activities connecting with sustainable...
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