trademagazin - Trademagazin

Drop in conjuncture index stopping in April
Date: 2009-05-27 08:00:00

Following a nine month continuous drop, the value of the GKI conjuncture index finally stabilised in April. According to a survey by GKI Gazdaságkutató Zrt. conducted with the support of...

Proportion of people following a healthy diet stable
Date: 2009-05-27 08:00:00

According to the latest survey conducted by GfK Hungária about eating habits, practically all foods are consumed less frequently. Traditional dishes and flavours continue to remain dominant. The proportion of...

Hungarian origin increasingly important
Date: 2009-05-27 08:00:00

The freshness and good quality of products continue to remain the primary considerations for consumers, while price remains the second most important. According to the GfK Hungária Shopping Monitor and...

Fewer guests in the beginning of the year
Date: 2009-05-27 08:00:00

The number of foreign guests served by commercial accommodation providers was down by 19 percent in January-March, compared to the same period in 2008, while the same number for domestic...

Price rise in the food industry
Date: 2009-05-27 08:00:00

Domestic industrial prices were down by 0.7 percent in February 2009, compared to January and up by 4.6 percent, compared to March 2008. Industrial export prices were up by 12.2...

Food retail still dropping
Date: 2009-05-27 08:00:00

Retail sales were down by 3.2 percent in February 2009, compared to the same month in 2008 and by 0.5 percent, compared to January. Retail sales totalled HUF 958 billion...

Food prices dropping except for seasonal ones
Date: 2009-05-27 08:00:00

Food prices were up by 0.4 percent in April, compared to March. Seasonal prices like potato, fresh vegetables and fruits rose. The same happened to sausages, chocolate and poultry. The...

No boom foreseen by Atradius for next year
Date: 2009-05-27 08:00:00

Forecasts predicting a boom for 2010 are not considered to be reliable by Atradius. The credit insurance company expects recession to continue in 2010 as well. According to their country...

Change in VAT to have little effect on inflation
Date: 2009-05-27 08:00:00

According to a study by KOPINT-TÁRKI Konjunktúra Kutató Zrt. and Agrár Európa Tanácsadó Kft., food inflation is expected to be significantly lower in 2009 than a year ago owing to...

More shoppers from the 50-65 age group in modern chains
Date: 2009-05-27 08:00:00

According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...

One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00

According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...

Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00

This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...

Apenta Limonádé No.1
Date: 2009-05-27 08:00:00

The deservedly popular Apenta Limonádé is to get a face lift....

Delma Vajízű margarin
Date: 2009-05-27 08:00:00

The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....

Baba dezodor és roll-on
Date: 2009-05-27 08:00:00

The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....

Dr. Oetker Töltött Muffin
Date: 2009-05-27 08:00:00

Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....

Airwaves Menthol&Eukaliptusz Tube
Date: 2009-05-27 08:00:00

Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....

PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben
Date: 2009-05-27 08:00:00

The practical PICK Májpástétom product line sold in diverse flavour versions is a fine innovation in the local market of liver pastes....

Radler Lemon, Radler Bodza
Date: 2009-05-27 08:00:00

Beer specialities made with natural lemon and elder extract....

Sidol tisztítószer
Date: 2009-05-27 08:00:00

It is recommended for cleaning ceramic glass and stainless steel surfaces....

Somat Perfect Gel
Date: 2009-05-27 08:00:00

Multi-functional dish washer liquid with cleaning, rinsing and salt functions in a single product. It also helps to protect glass and makes stainless steel dishes shiny....

Rauch IceT Mojito
Date: 2009-05-27 08:00:00

Rauch IceT Mojito is an innovation for the summer by Rauch....

Bravo
Date: 2009-05-27 08:00:00

Two new fruit flavours have been added to the Rauch Bravo product range....

Bravo
Date: 2009-05-27 08:00:00

Two refreshingly fruity flavours from Bravol! Bravo Perfect pear is an excellent thirst quencher for hot summer days, with a perfectly harmonic combination of pear and apple. Bravo Pink grapefruit...

(HU) Flora
Date: 2009-05-27 08:00:00

„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...

Győri Édes keksz
Date: 2009-05-27 08:00:00

It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...

SIÓ
Date: 2009-05-27 08:00:00

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

Awards for last year’s best promotions
Date: 2009-05-27 08:00:00

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

Drop in conjuncture index stopping in April Date: 2009-05-27 08:00:00

Proportion of people following a healthy diet stable Date: 2009-05-27 08:00:00

Hungarian origin increasingly important Date: 2009-05-27 08:00:00

Fewer guests in the beginning of the year Date: 2009-05-27 08:00:00

Price rise in the food industry Date: 2009-05-27 08:00:00

Food retail still dropping Date: 2009-05-27 08:00:00

Food prices dropping except for seasonal ones Date: 2009-05-27 08:00:00

No boom foreseen by Atradius for next year Date: 2009-05-27 08:00:00

Change in VAT to have little effect on inflation Date: 2009-05-27 08:00:00

More shoppers from the 50-65 age group in modern chains Date: 2009-05-27 08:00:00

One eye laughing, the other eye weeping Date: 2009-05-27 08:00:00

Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.) Date: 2009-05-27 08:00:00

Apenta Limonádé No.1 Date: 2009-05-27 08:00:00

Delma Vajízű margarin Date: 2009-05-27 08:00:00

Baba dezodor és roll-on Date: 2009-05-27 08:00:00

Dr. Oetker Töltött Muffin Date: 2009-05-27 08:00:00

Airwaves Menthol&Eukaliptusz Tube Date: 2009-05-27 08:00:00

PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben Date: 2009-05-27 08:00:00

Radler Lemon, Radler Bodza Date: 2009-05-27 08:00:00

Sidol tisztítószer Date: 2009-05-27 08:00:00

Somat Perfect Gel Date: 2009-05-27 08:00:00

Rauch IceT Mojito Date: 2009-05-27 08:00:00

Bravo Date: 2009-05-27 08:00:00

Bravo Date: 2009-05-27 08:00:00

(HU) Flora Date: 2009-05-27 08:00:00

Győri Édes keksz Date: 2009-05-27 08:00:00

SIÓ Date: 2009-05-27 08:00:00

Awards for last year’s best promotions Date: 2009-05-27 08:00:00

Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU! Date: 2009-05-27 08:00:00

Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible Date: 2009-05-27 08:00:00

Drop in conjuncture index stopping in April
Date: 2009-05-27 08:00:00

Proportion of people following a healthy diet stable
Date: 2009-05-27 08:00:00

Hungarian origin increasingly important
Date: 2009-05-27 08:00:00

Fewer guests in the beginning of the year
Date: 2009-05-27 08:00:00

Price rise in the food industry
Date: 2009-05-27 08:00:00

Food retail still dropping
Date: 2009-05-27 08:00:00

Food prices dropping except for seasonal ones
Date: 2009-05-27 08:00:00

No boom foreseen by Atradius for next year
Date: 2009-05-27 08:00:00

Change in VAT to have little effect on inflation
Date: 2009-05-27 08:00:00

More shoppers from the 50-65 age group in modern chains
Date: 2009-05-27 08:00:00

One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00

Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00

Apenta Limonádé No.1
Date: 2009-05-27 08:00:00

Delma Vajízű margarin
Date: 2009-05-27 08:00:00

Baba dezodor és roll-on
Date: 2009-05-27 08:00:00

Dr. Oetker Töltött Muffin
Date: 2009-05-27 08:00:00

Airwaves Menthol&Eukaliptusz Tube
Date: 2009-05-27 08:00:00

PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben
Date: 2009-05-27 08:00:00

Radler Lemon, Radler Bodza
Date: 2009-05-27 08:00:00

Sidol tisztítószer
Date: 2009-05-27 08:00:00

Somat Perfect Gel
Date: 2009-05-27 08:00:00

Rauch IceT Mojito
Date: 2009-05-27 08:00:00

Bravo
Date: 2009-05-27 08:00:00

Bravo
Date: 2009-05-27 08:00:00

(HU) Flora
Date: 2009-05-27 08:00:00

Győri Édes keksz
Date: 2009-05-27 08:00:00

SIÓ
Date: 2009-05-27 08:00:00

Awards for last year’s best promotions
Date: 2009-05-27 08:00:00

Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00

Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00