Posts From trademagazin
Drop in conjuncture index stopping in April
Date: 2009-05-27 08:00:00
Following a nine month continuous drop, the value of the GKI conjuncture index finally stabilised in April. According to a survey by GKI Gazdaságkutató Zrt. conducted with the support of...
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Proportion of people following a healthy diet stable
Date: 2009-05-27 08:00:00
According to the latest survey conducted by GfK Hungária about eating habits, practically all foods are consumed less frequently. Traditional dishes and flavours continue to remain dominant. The proportion of...
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Hungarian origin increasingly important
Date: 2009-05-27 08:00:00
The freshness and good quality of products continue to remain the primary considerations for consumers, while price remains the second most important. According to the GfK Hungária Shopping Monitor and...
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Fewer guests in the beginning of the year
Date: 2009-05-27 08:00:00
The number of foreign guests served by commercial accommodation providers was down by 19 percent in January-March, compared to the same period in 2008, while the same number for domestic...
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Price rise in the food industry
Date: 2009-05-27 08:00:00
Domestic industrial prices were down by 0.7 percent in February 2009, compared to January and up by 4.6 percent, compared to March 2008. Industrial export prices were up by 12.2...
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Food retail still dropping
Date: 2009-05-27 08:00:00
Retail sales were down by 3.2 percent in February 2009, compared to the same month in 2008 and by 0.5 percent, compared to January. Retail sales totalled HUF 958 billion...
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Food prices dropping except for seasonal ones
Date: 2009-05-27 08:00:00
Food prices were up by 0.4 percent in April, compared to March. Seasonal prices like potato, fresh vegetables and fruits rose. The same happened to sausages, chocolate and poultry. The...
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No boom foreseen by Atradius for next year
Date: 2009-05-27 08:00:00
Forecasts predicting a boom for 2010 are not considered to be reliable by Atradius. The credit insurance company expects recession to continue in 2010 as well. According to their country...
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Change in VAT to have little effect on inflation
Date: 2009-05-27 08:00:00
According to a study by KOPINT-TÁRKI Konjunktúra Kutató Zrt. and Agrár Európa Tanácsadó Kft., food inflation is expected to be significantly lower in 2009 than a year ago owing to...
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More shoppers from the 50-65 age group in modern chains
Date: 2009-05-27 08:00:00
According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...
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One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00
According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...
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Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
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Apenta Limonádé No.1
Date: 2009-05-27 08:00:00
The deservedly popular Apenta Limonádé is to get a face lift....
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Delma Vajízű margarin
Date: 2009-05-27 08:00:00
The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....
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Baba dezodor és roll-on
Date: 2009-05-27 08:00:00
The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....
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Dr. Oetker Töltött Muffin
Date: 2009-05-27 08:00:00
Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....
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Airwaves Menthol&Eukaliptusz Tube
Date: 2009-05-27 08:00:00
Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....
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PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben
Date: 2009-05-27 08:00:00
The practical PICK Májpástétom product line sold in diverse flavour versions is a fine innovation in the local market of liver pastes....
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Radler Lemon, Radler Bodza
Date: 2009-05-27 08:00:00
Beer specialities made with natural lemon and elder extract....
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Sidol tisztítószer
Date: 2009-05-27 08:00:00
It is recommended for cleaning ceramic glass and stainless steel surfaces....
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Somat Perfect Gel
Date: 2009-05-27 08:00:00
Multi-functional dish washer liquid with cleaning, rinsing and salt functions in a single product. It also helps to protect glass and makes stainless steel dishes shiny....
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Rauch IceT Mojito
Date: 2009-05-27 08:00:00
Rauch IceT Mojito is an innovation for the summer by Rauch....
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(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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