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POS-011
Date: 2011-02-08 23:32:23

Last year we introduced three campaigns each month, from the food, non-food and drink categories. This year we are going to feature two campaigns each month, one of them will...

The evolution of shopping
Date: 2011-02-08 23:30:32

An increasing number of products available is the way forward – states Tracy Bagshow, the marketing director of Service Innovation Group. Shoppers in the 21st century buy ‘every possible item...

Gillette wins in marketing at retail
Date: 2011-02-08 23:29:04

At the 2011 Night of Honors Gilette will receive the ‘2010 Chief Award for Merchandising Excellence’. POPAI president Richard Winter told that Gilette’s forward thinking approach was proven by their...

Does holiday season spending generate profits?
Date: 2011-02-08 23:25:50

After a 6-percent growth in November, in the US Wall Street analysts expect a 3.4-percent average growth from leading retail chains for December. What investors would like to know is...

Hungary
Date: 2011-02-08 23:24:07

POPAI Hungary Association held its first meeting on 20 January, where new members were introduced and the action plan for 2011 was finalised. Closer domestic and European relations and more...

Performing on the parallel bars, in the spirit of Porter
Date: 2011-02-08 23:22:36

The Business Days in Tapolca were great, my presentation was also good, but afterwards I was thinking more about what I had missed from my presentation than usual. I would...

The bankruptcy wave is still here
Date: 2011-02-08 23:20:02

In real economy the crisis is far from being over and a large number of companies are still expected to grow bankrupt. With 20,000-30,000 bankruptcies a year, Hungary is still...

Fruit prices increased the most
Date: 2011-02-08 23:15:25

Agricultural product prices significantly elevated in the past year. The production price level of agricultural products was 31 percent higher in November 2010 than a year earlier: vegetable product prices...

obli/ance
Date: 2011-02-08 23:13:28

The smart buyer’s main aim is to find the supply with the best price/value ratio. For the sake of the best offer the consumer is willing to collect information and...

iconising
Date: 2011-02-08 23:11:48

People’s attention span has become shorter in their stimulating environment. The sender of information only has a few seconds in which it must grab the consumers’ attention. Only those can...

blind leading the blind
Date: 2011-02-08 23:10:30

Consumers want to find new sources of information instead of those with expertise. Companies lose control over consumers and over the information flow. People turned their back on experts and...

sustainable quality of life
Date: 2011-02-08 23:09:00

After the recession consumers still want to sustain their standard of living. They reject obscure and vague promises, advantages and brands. Consumers set reachable purposes and look for more down-to-earth...

age-lag
Date: 2011-02-08 23:07:30

Everybody wants to be younger, wants to look youthful and is ready to make sacrifices in order to achieve this. There is a whole shift concerning age groups: children grow...

Packaging units shrank on the frozen product market
Date: 2011-02-08 19:47:08

Due to last year’s unfavourable weather there is a product shortage on the market of frozen fruits and vegetables all over the world. Prices elevated on the domestic market too,...

share!
Date: 2011-02-08 18:53:09

Consumers would like to do their bit and take their share of the work as active participants. Clubbing: groups of consumers form online communities for the sake of sharing profit...

socio/control
Date: 2011-02-08 18:52:19

Society’s social control – that is how we can sum up this trend in short. Consumers are forming communities to force companies to become transparent and socially responsible. They use...

skeletonising
Date: 2011-02-08 18:51:34

We have just started recovering from the recession and a new kind of asceticism controls our attitude. Producers have to return to the basic competences and get rid of unnecessary...

business out of zero
Date: 2011-02-08 18:50:49

With the help of the Internet it is possible to start prospering businesses as sources, ideas and know how are obtainable by anybody free of charge. A good idea or...

Out of rock bottom
Date: 2011-02-08 18:49:06

Retail volume sales were down 2.7 percent in the first ten months of 2010. According to the latest data by KSH, the volume of sales in October was at the...

Alcoholic beverage and tobacco product prices increased above the average
Date: 2011-02-08 18:48:04

In 2010 consumer prices were up by 4.9 percent on average, compared with 2009. Prices of ‘other products’ were up the most, by 8.8 percent, alcoholic beverages and tobacco products...

Romania is on top of the EU’s inflation ranking
Date: 2011-02-08 18:47:08

In November 2010 in the EU-27 consumer prices were 2.3 percent higher on average, compared to prices in November 2009. The biggest price increase was measured in Romania (7.7 percent)...

Sharp increase in the turnover of Polish shops
Date: 2011-02-08 18:46:08

According to a quick estimate by Eurostat, the volume of retail sales grew in October 2010: by 1.8 percent both in the EU-27 and in the eurozone, compared to the...

Export drove industrial prices up
Date: 2011-02-08 18:45:12

Domestic industrial sales prices were 1.2 percent higher in November 2010 than in the previous month. If compared with November 2009, they were 10.8 percent higher. Industrial export sales prices...

The majority of the population expects a rise in prices
Date: 2011-02-08 18:44:12

As opposed to earlier increase, the Consumer Confidence Index fell by 18 points in the last quarter of 2010, similarly to the Consumer Expectation Index that plummeted by 34 points...

Retail turnover may expand by two percent this year
Date: 2011-02-08 18:42:30

According to a forecast by GKI, the Hungarian economy is about to leave the crisis behind. Unfortunately, in order to formally meet the 2010-2011 budget deficit target Hungarian economic policy...

Production expanded in the food industry too
Date: 2011-02-08 18:38:36

Compared with November 2009, industrial production rose by 15 percent in November 2010. Production was 11 percent higher in the first eleven months of 2010 than a year before. According...

Employee training combined with job preservation at Cora
Date: 2011-02-08 18:33:46

In September 2010 Magyar Hipermarket Kft., the owner of Cora stores, started training programmes for employees in their Budakalász, Fót and Szeged stores. The programme is supported by the EU’s...

Facing the challenge in New York – part 15
Date: 2011-02-08 18:31:34

Roland Oláh, formerly the chef of Café Erté, has been working in the USA since July 2009. He regularly reports to our magazine: ‘I am working really hard in La...

I need some air!
Date: 2011-02-08 18:28:27

The owner Vörös Oroszlán tea house had an idea: the calm, relaxing atmosphere of having a cup of tea can be made even more refreshing. He found a partner, with...

News in brief
Date: 2011-02-08 18:25:00

The new Starbucks logo may help the Asian expansion of the company because Oriental people appreciate round shapes, which are more harmonic. • In December the 2nd and 3rd Starbucks...

POS-011 Date: 2011-02-08 23:32:23

The evolution of shopping Date: 2011-02-08 23:30:32

Gillette wins in marketing at retail Date: 2011-02-08 23:29:04

Does holiday season spending generate profits? Date: 2011-02-08 23:25:50

Hungary Date: 2011-02-08 23:24:07

Performing on the parallel bars, in the spirit of Porter Date: 2011-02-08 23:22:36

The bankruptcy wave is still here Date: 2011-02-08 23:20:02

Fruit prices increased the most Date: 2011-02-08 23:15:25

obli/ance Date: 2011-02-08 23:13:28

iconising Date: 2011-02-08 23:11:48

blind leading the blind Date: 2011-02-08 23:10:30

sustainable quality of life Date: 2011-02-08 23:09:00

age-lag Date: 2011-02-08 23:07:30

Packaging units shrank on the frozen product market Date: 2011-02-08 19:47:08

share! Date: 2011-02-08 18:53:09

socio/control Date: 2011-02-08 18:52:19

skeletonising Date: 2011-02-08 18:51:34

business out of zero Date: 2011-02-08 18:50:49

Out of rock bottom Date: 2011-02-08 18:49:06

Alcoholic beverage and tobacco product prices increased above the average Date: 2011-02-08 18:48:04

Romania is on top of the EU’s inflation ranking Date: 2011-02-08 18:47:08

Sharp increase in the turnover of Polish shops Date: 2011-02-08 18:46:08

Export drove industrial prices up Date: 2011-02-08 18:45:12

The majority of the population expects a rise in prices Date: 2011-02-08 18:44:12

Retail turnover may expand by two percent this year Date: 2011-02-08 18:42:30

Production expanded in the food industry too Date: 2011-02-08 18:38:36

Employee training combined with job preservation at Cora Date: 2011-02-08 18:33:46

Facing the challenge in New York – part 15 Date: 2011-02-08 18:31:34

I need some air! Date: 2011-02-08 18:28:27

News in brief Date: 2011-02-08 18:25:00