Posts From trademagazin
The evolution of shopping
Date: 2011-02-08 23:30:32
An increasing number of products available is the way forward – states Tracy Bagshow, the marketing director of Service Innovation Group. Shoppers in the 21st century buy ‘every possible item...
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Gillette wins in marketing at retail
Date: 2011-02-08 23:29:04
At the 2011 Night of Honors Gilette will receive the ‘2010 Chief Award for Merchandising Excellence’. POPAI president Richard Winter told that Gilette’s forward thinking approach was proven by their...
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Does holiday season spending generate profits?
Date: 2011-02-08 23:25:50
After a 6-percent growth in November, in the US Wall Street analysts expect a 3.4-percent average growth from leading retail chains for December. What investors would like to know is...
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Performing on the parallel bars, in the spirit of Porter
Date: 2011-02-08 23:22:36
The Business Days in Tapolca were great, my presentation was also good, but afterwards I was thinking more about what I had missed from my presentation than usual. I would...
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The bankruptcy wave is still here
Date: 2011-02-08 23:20:02
In real economy the crisis is far from being over and a large number of companies are still expected to grow bankrupt. With 20,000-30,000 bankruptcies a year, Hungary is still...
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Fruit prices increased the most
Date: 2011-02-08 23:15:25
Agricultural product prices significantly elevated in the past year. The production price level of agricultural products was 31 percent higher in November 2010 than a year earlier: vegetable product prices...
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blind leading the blind
Date: 2011-02-08 23:10:30
Consumers want to find new sources of information instead of those with expertise. Companies lose control over consumers and over the information flow. People turned their back on experts and...
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sustainable quality of life
Date: 2011-02-08 23:09:00
After the recession consumers still want to sustain their standard of living. They reject obscure and vague promises, advantages and brands. Consumers set reachable purposes and look for more down-to-earth...
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Packaging units shrank on the frozen product market
Date: 2011-02-08 19:47:08
Due to last year’s unfavourable weather there is a product shortage on the market of frozen fruits and vegetables all over the world. Prices elevated on the domestic market too,...
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socio/control
Date: 2011-02-08 18:52:19
Society’s social control – that is how we can sum up this trend in short. Consumers are forming communities to force companies to become transparent and socially responsible. They use...
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skeletonising
Date: 2011-02-08 18:51:34
We have just started recovering from the recession and a new kind of asceticism controls our attitude. Producers have to return to the basic competences and get rid of unnecessary...
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business out of zero
Date: 2011-02-08 18:50:49
With the help of the Internet it is possible to start prospering businesses as sources, ideas and know how are obtainable by anybody free of charge. A good idea or...
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Out of rock bottom
Date: 2011-02-08 18:49:06
Retail volume sales were down 2.7 percent in the first ten months of 2010. According to the latest data by KSH, the volume of sales in October was at the...
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Alcoholic beverage and tobacco product prices increased above the average
Date: 2011-02-08 18:48:04
In 2010 consumer prices were up by 4.9 percent on average, compared with 2009. Prices of ‘other products’ were up the most, by 8.8 percent, alcoholic beverages and tobacco products...
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Romania is on top of the EU’s inflation ranking
Date: 2011-02-08 18:47:08
In November 2010 in the EU-27 consumer prices were 2.3 percent higher on average, compared to prices in November 2009. The biggest price increase was measured in Romania (7.7 percent)...
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Sharp increase in the turnover of Polish shops
Date: 2011-02-08 18:46:08
According to a quick estimate by Eurostat, the volume of retail sales grew in October 2010: by 1.8 percent both in the EU-27 and in the eurozone, compared to the...
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Export drove industrial prices up
Date: 2011-02-08 18:45:12
Domestic industrial sales prices were 1.2 percent higher in November 2010 than in the previous month. If compared with November 2009, they were 10.8 percent higher. Industrial export sales prices...
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The majority of the population expects a rise in prices
Date: 2011-02-08 18:44:12
As opposed to earlier increase, the Consumer Confidence Index fell by 18 points in the last quarter of 2010, similarly to the Consumer Expectation Index that plummeted by 34 points...
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Retail turnover may expand by two percent this year
Date: 2011-02-08 18:42:30
According to a forecast by GKI, the Hungarian economy is about to leave the crisis behind. Unfortunately, in order to formally meet the 2010-2011 budget deficit target Hungarian economic policy...
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Production expanded in the food industry too
Date: 2011-02-08 18:38:36
Compared with November 2009, industrial production rose by 15 percent in November 2010. Production was 11 percent higher in the first eleven months of 2010 than a year before. According...
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Employee training combined with job preservation at Cora
Date: 2011-02-08 18:33:46
In September 2010 Magyar Hipermarket Kft., the owner of Cora stores, started training programmes for employees in their Budakalász, Fót and Szeged stores. The programme is supported by the EU’s...
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Facing the challenge in New York – part 15
Date: 2011-02-08 18:31:34
Roland Oláh, formerly the chef of Café Erté, has been working in the USA since July 2009. He regularly reports to our magazine: ‘I am working really hard in La...
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I need some air!
Date: 2011-02-08 18:28:27
The owner Vörös Oroszlán tea house had an idea: the calm, relaxing atmosphere of having a cup of tea can be made even more refreshing. He found a partner, with...
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News in brief
Date: 2011-02-08 18:25:00
The new Starbucks logo may help the Asian expansion of the company because Oriental people appreciate round shapes, which are more harmonic. • In December the 2nd and 3rd Starbucks...
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