Posts From trademagazin

Szegedi Halászcsárda

Master chef Sándor Frank opened his halászcsárda at the end of last year – the third restaurant of this kind by his family enterprise. They serve fish, pork knuckle and...

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Szegedi Halászcsárda

Master chef Sándor Frank opened his halászcsárda at the end of last year – the third restaurant of this kind by his family enterprise. They serve fish, pork knuckle and...

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Hummus Bar

We can already call Hummus Bar restaurants a chain as the new unit in the city centre is the fourth one. Jewish cuisine adapted to Hungarian taste, everything is fresh...

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Hummus Bar

We can already call Hummus Bar restaurants a chain as the new unit in the city centre is the fourth one. Jewish cuisine adapted to Hungarian taste, everything is fresh...

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6-8 Presszó

XO Bisztró is run by the same entrepreneurs as this unit at Budapest’s ELTE University, which is situated in the basement and cannot be entered from the street. The place...

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6-8 Presszó

XO Bisztró is run by the same entrepreneurs as this unit at Budapest’s ELTE University, which is situated in the basement and cannot be entered from the street. The place...

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Cheflaszlo

He annoys the majority of people, but the profession’s online communication would be more boring without the infamous Cheflaszlo. A communication war is waging in the world of Hungarian cuisine...

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Another Hungarian winner

One year after the Federation of European Wine and Gastronomy Associations awarded Tamás Háber’s Aranykacsa restaurant in Pécs the Grand Prize of European Restaurants, this year the same organisation gave...

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There is more space outside

Owners of bars and restaurants with a terrace know very well how many extra guests a terrace can bring in the summer. Not only design is important when it comes...

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Ethics, health and toys

It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A...

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Drugstores

Drugstores continued their conquest: sales in this retail channel improved by 4 percent in value and by 5 percent in volume, reaching a market share of 26 percent (up 1...

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Increasing value from the outside

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Bustaurant

Restaurants in urban transport vehicles – there is nothing new about this! Moreover, their moving version seemed to go out fashion a couple of years ago. But in the US...

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Tool-Bar

Stone age. The ‘world of drinks’ keeps rediscovering soapstone from time to time, as every fifth year an enterprise appears on the market with ‘ice cubes’ made from this material....

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A competition for the best

The De Kuyper Best Bartender of the Year competition was organised for the sixth time in February 2010 – this year with the flair category added. Máté Csatlós, who now...

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Complete renewal in terms of skin care

In 2011 Dove improves its product portfolio paying even greater attention to the needs of the skin. From this year all shower gels will contain the NutriumMoisture™ formula and two...

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Product return

Impala Kft., a furniture distribution company not only developed its own line, but also had a great promotional idea: used chairs can be returned in exchange of HUF 3,000 per...

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Discount stores dominate on the chocolate bar market

GfK Hungária’s ConsumerScan revealed that in the first ten months of 2010 discount stores kept their leading position on the market of chocolate bars. Hypermarkets also became stronger – more...

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People are increasingly interested in reading promotion leaflets

Since 2009 the influence of promotions has increased greatly. According to GfK Hungária Shopping Monitor 2011, 58 percent of those asked gather information from promotion leaflets found in their mailbox....

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The prices of cereal grains and vegetables increased the most

It did not come as a surprise that the production price level of agricultural products was 29 percent higher in December 2010 than a year earlier. Looking into it deeper...

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More than three quarters of households buy ham on a regular basis

Different types of ham (machine ham, smoked-cooked, dried, matured and peasant hams) remain to be popular: in the first ten months of 2010 more than three quarters of households bought...

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Market-leading energy drink manufacturer brings production to Hungary

From spring 2011 Miskolc-seated Hell Energy Magyarország Kft. will realise the bulk of its manufacturing activity at the new production facility, which is being built in the outskirts of Szikszó....

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Rondo invests in capacity expansion

Rondo Kft. invested nearly HUF 2 billion in expanding its cardboard manufacturing capacity in Budapest. A new production plant and an internal transport system were completed by the end of...

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’You will cry there…’

Roland had been working in the United States for two years when in the second half of 2010 Café Erté closed for good. When we asked owner Andrea Sarrang about...

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MÉBiH coordinates the preparation for a European food consumption survey

The Hungarian Food Safety Office (MÉBiH) won the European Food Safety Authority’s tender and will elaborate the methodology of and prepare for EU MENU, a European food consumption survey. The...

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My company is on the Internet

Ipsos conducted a survey for Google Hungary, which revealed that less than half of Hungarian micro- and small businesses have their own websites. This finding made Budapest Bank, Google Hungary...

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Ferenc Deák works in Moscow

The former managing director of Henkel Hungary, who spent the last one and a half years at the company’s Düsseldorf headquarters, works in Moscow from January 2011 as director of...

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Obligatory dynamism

Economic upturn is going at full speed in Germany, the rate of unemployment has not been this low for years (some say it has never been). What I saw from...

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Enchanted by brand loyalty

A study published for the 15th time, the annual Brand Keys Customer Loyalty Index (CLEI) concluded that these days really successful brands have one thing in common: they enchant customers...

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Barbie and Ken are back together

After seven years of separation Barbie and Ken give their romance another chance (the couple even united their Facebook profiles!), informed Mattel in a communiqué, in which they also introduced...

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