trademagazin - Trademagazin

In what directions should POP be heading?
Date: 2011-04-21 00:52:33

Shoppers are increasingly conscious and they try to economise more than before. In this new environment the POP trade needs to involve consumers in new channels, to engage them in...

Hungary
Date: 2011-04-21 00:50:55

POPAI Hungary Association held its regular meeting on 24 March 2011 at POS Almási’s premises, where the main topic was experiences at EuroShop and their domestic utilisation....

Joya bio, vanilla
Date: 2011-04-21 00:48:38

The 500g version is also put on the market in popular vanilla flavour – it is also an organic product, made special by the usage of original Bourbon vanilla....

Mobile shopping list, personal trainer and assistant
Date: 2011-04-21 00:47:29

Every day new mobile phone applications are created to make shopping easier. Shopping lists can be compiled, barcodes can be scanned so that prices can be compared online. Allergy and...

Fresh products in drugstores and 100-forint shops
Date: 2011-04-21 00:45:49

Due to economic recession and the increasing importance of comfort, small shops are becoming more popular all over the world. To increase shopping frequency more units add fresh products to...

2020
Date: 2011-04-21 00:42:48

In 2020 using telecommunication devices will be as natural fo15-year-old Mária and her girlfriends as speaking. While buying clothes they will be sending videos to each other, featuring the different...

Bernd Hallier – a cosmopolitan professor
Date: 2011-04-21 00:38:26

Bernd Hallier is managing director of the Cologne-based EHI Retail Institute, founder of the European Retail Academy, doctor honoris causa of several universities all over the globe and a restless...

Once upon a time in the West?
Date: 2011-04-21 00:34:01

At the end of February PricewaterhouseCoopers Kft. organised a roundtable discussion about the experiences regarding the first year of the law on the prohibition of unfair market conduct by retailers...

Even more muscular performance from supermarkets in Austria
Date: 2011-04-21 00:27:57

According to Nielsen Austria, in 2010 the nominal revenue of Austrian food stores was 1.5 percent higher than in the previous year, while the average price of food products and...

The expected increase in turnover did not happen
Date: 2011-04-21 00:25:45

Although they expected a better performance, retail sales in December 2010 were 1.7 percent lower than in the previous month and throughout 2010 they remained 2.3 percent below the level...

We had to pay more for food products
Date: 2011-04-21 00:23:51

In February 2011 the average consumer price increased by 0.4 percent from the previous month; compared with February 2010 it was up 4.1 percent. Food prices increased the most from...

Most people are looking for promotions in the shop they most often frequent
Date: 2011-04-21 00:16:04

(HU) ...

Advices for job hunters
Date: 2011-04-21 00:12:14

When is it time to look for a new job? Well, it is worth considering it if one keeps waking up around 3 or 4 o’clock in the morning with...

Stylish business look
Date: 2011-04-21 00:11:09

After purchasing the classic basic items, the little black dress, the crispy white blouse and the pencil skirt let us refresh our wardrobe with the trendiest shades of spring –...

Food prices will increase in Hungary too
Date: 2011-04-21 00:10:08

In the last couple of months food prices increased all over the world. Experts say prices have started to grow because demand for products with a higher added value has...

Stable list of chains: Tesco, followed by two Hungarian chains
Date: 2011-04-20 13:31:56

Nielsen's report highlights the trend that retail chains reacted in a flexible way to the speedy change of consuming and buying habits, and applied multi channel sales strategies. The rostrum...

The merchants also pay product investigation fee
Date: 2011-04-20 13:30:03

The food safety control system is before conversion. Trade partners should share the fees of the fees formerly paid by producers and processors. The government starts to convert the food...

The Association of Conscious Consumers examined chocolate rabbits
Date: 2011-04-20 13:25:01

None of the examined chocolate rabbits met the all of the conditions of the Association of Conscious Consumers. The Association of Conscious Consumers examined the chocolate rabbits in the Auchan,...

The leader of Ferrero died unexpectedly
Date: 2011-04-20 13:00:21

Pietro Ferrero, one of the Chief Executive of the Italian Ferrero company probably died of a heart attack. 47 year old Pietro Ferrero died unexpectedly from a heart attack on...

Heineken's profits rose by one fifth in the first quarter
Date: 2011-04-20 12:58:06

Dutch Heineken has increased the group's turnover and profits in the first quarter, thanks to the strengthening of the African, Asian and European markets – the company said on Wednesday....

BASF releases two films on wind energy
Date: 2011-04-20 12:56:00

Fascinating close-up views and animated graphics, extraordinary perspectives, and interesting information – these features distinguish two new BASF films on wind energy. They highlight the opportunities, benefits and challenges of...

Henkel held its Annual General Meeting: dividend increases significantly
Date: 2011-04-20 12:40:28

All agenda items were approved at the Annual General Meeting of Henkel AG & Co. KGaA, that was held on the 11th of April 2011 in Düsseldorf. Two thousand shareholders...

Tetrapak: fast growing markets underpin strong performance
Date: 2011-04-20 12:35:42

Tetra Pak today announced net sales of €9.98 billion in 2010, up 5.2 per cent from 2009 at comparable rates. Packaging Solutions reached €9.01 billion in net sales in 2010,...

The Hungarian National Tourist Office contracted with Mcdonald's
Date: 2011-04-20 12:35:34

One of the main objectives of the German representation of the Hungarian National Tourist Office is the effective outreach the young Germans. The average age of the German visitors arriving...

Henkel launches a social marketing program
Date: 2011-04-20 12:33:55

Henkel Magyarország Kft. in cooperation with the Airship Program launches a nationwide series of events. The social marketing program, which amounted to 2 million HUF, gives the oppurtinity to the...

Most people do not know the difference between expensive and cheap wines
Date: 2011-04-20 12:15:08

The majority of wine drinkers do not know the difference between the poor quality cheap wines from the sixfold expensive, high-quality wines – presented researchers. The experts showed in their...

György-Villa success in France
Date: 2011-04-20 11:37:54

György-Villa Winery has won a bronze medal at 35. Challenge International du Vin wine-competition....

More time is spent with job search
Date: 2011-04-20 11:16:33

In 2010 both the number and the proportion of people employed was stable at the level of 2009, while the number and proportion of those unemployed continued to grow –...

The German dioxin crisis is already yesterday’s news
Date: 2011-04-20 11:13:24

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that the European pig market is recovering after the...

Facing the challenge in New York – part 17
Date: 2011-04-20 11:04:01

‘After Hoventa I flew back to the States and my family was waiting for me at JFK. I did not have much time for acclimatisation as the following afternoon I...

In what directions should POP be heading? Date: 2011-04-21 00:52:33

Hungary Date: 2011-04-21 00:50:55

Joya bio, vanilla Date: 2011-04-21 00:48:38

Mobile shopping list, personal trainer and assistant Date: 2011-04-21 00:47:29

Fresh products in drugstores and 100-forint shops Date: 2011-04-21 00:45:49

2020 Date: 2011-04-21 00:42:48

Bernd Hallier – a cosmopolitan professor Date: 2011-04-21 00:38:26

Once upon a time in the West? Date: 2011-04-21 00:34:01

Even more muscular performance from supermarkets in Austria Date: 2011-04-21 00:27:57

The expected increase in turnover did not happen Date: 2011-04-21 00:25:45

We had to pay more for food products Date: 2011-04-21 00:23:51

Most people are looking for promotions in the shop they most often frequent Date: 2011-04-21 00:16:04

Advices for job hunters Date: 2011-04-21 00:12:14

Stylish business look Date: 2011-04-21 00:11:09

Food prices will increase in Hungary too Date: 2011-04-21 00:10:08

Stable list of chains: Tesco, followed by two Hungarian chains Date: 2011-04-20 13:31:56

The merchants also pay product investigation fee Date: 2011-04-20 13:30:03

The Association of Conscious Consumers examined chocolate rabbits Date: 2011-04-20 13:25:01

The leader of Ferrero died unexpectedly Date: 2011-04-20 13:00:21

Heineken's profits rose by one fifth in the first quarter Date: 2011-04-20 12:58:06

BASF releases two films on wind energy Date: 2011-04-20 12:56:00

Henkel held its Annual General Meeting: dividend increases significantly Date: 2011-04-20 12:40:28

Tetrapak: fast growing markets underpin strong performance Date: 2011-04-20 12:35:42

The Hungarian National Tourist Office contracted with Mcdonald's Date: 2011-04-20 12:35:34

Henkel launches a social marketing program Date: 2011-04-20 12:33:55

Most people do not know the difference between expensive and cheap wines Date: 2011-04-20 12:15:08

György-Villa success in France Date: 2011-04-20 11:37:54

More time is spent with job search Date: 2011-04-20 11:16:33

The German dioxin crisis is already yesterday’s news Date: 2011-04-20 11:13:24

Facing the challenge in New York – part 17 Date: 2011-04-20 11:04:01