Posts From trademagazin

Jana Green Tea is the new member of the Jana iced tea product family

Jana Green Tea is the new member of the Jana iced tea product family. It contains 30 percent less calories, thanks to natural sweetener stevia. Jana iced tea, made from...

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Femina forms a media group

Femina.hu has been a well-known women’s website for years in Hungary and now Femina Media also appears on the scene. Mariann Szabó, Femina.hu’s online advertising executive told our magazine that...

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Electronic shelf label at a MOL petrol station

In Hungary electronic shelf labels are already used in many places, especially in food and DIY stores. Petrol stations have long been targeted by electronic shelf labels because of their...

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Before the customer decides to buy a product and puts it into the basket

Nielsen’s Europe-wide experience is that market players need to concentrate on the following if they wish to increase sales in the current economic environment: new products, pricing, promotions, POS activities...

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The price of corn falls: food price explosion may not occur

Despite the drought the price of corn is falling, if the trend continues, the price of food and ethanol may reduce. In the last two weeks the price of corn...

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The forecast of GKI Economic Research Co. for 2012-2013

In the first half of 2012 the Hungarian economy got into recession. It further deepened in the second half of this year due to the drought. Consumption, investments and lending...

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Harvest panorama – we can expect less grapes, but high quality wine

Less grapes but high quality wine is expected in the historical wine growing regions – shows the harvest panorama of MTI. 24 to 25 thousand hectares falls to the Danube...

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Meat Factory of Kapuvár – Crisis Plan is being prepared for next week

Foltányi Árpád minority shareholder prepares a crisis plan for next week. Foltányi Árpád  informed MTI, after the company’s suspended general meeting on Thursday. He says that at the meeting that...

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Nébih: the botulism in Békés county did not affect the food chain

The examination on botulism disease in Békés county has completed. It was found that the botulism did not affect the food chain – said the National Food Chain Safety Office...

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Electric charging station at the mall

The first electric charging station at a shopping mall was handed over in Hungary. Dr. Vígh Gábor, CEO of the Mammut shopping mall and Nagy Zoltán Sales Director of ELMŰ-ÉMÁSZ...

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The last Cora was transformed to Auchan

Auchan inaugurated its last former Cora store, so the company is present on the Hungarian market with a total of nineteen units. Photo: MTI, Soós Lajos Auchan opened its nineteenth...

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Increased household food expenditure in Slovakia

The Slovak household food expenditure rose by 5 percent in the first half of 2012, compared to last year – the Postová banka told MTI on Friday. The analysis is...

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Mangalitsa Festival in Székesfehérvár for the first time

The Mangalitsa Festival will take place in Székesfehérvár for the first time: farmers, vendors will introduce themselves and offer their products at the festiva lasts from Friday until Sunday. Veégh...

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Guest-friendly actions on the occasion of the World Tourism Day

On the occasion of the World Tourism Day, the tourism service providers and professional organizations announced a guest-friendly campaign for the invitation of the Hungarian Tourism (MT) Ltd. The “ecotourism...

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The snack market is shrinking

The domestic consumption of products hit by the public health product tax is decreasing. “The market has shrunk with 15 to 20 percent” – Intersnack Magyarország Kft. told Világgazdaság Online....

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More than 430 Hungarian webstores at the Shop of the Country competition

The sales of the Hungarian web stores increase year on year, while traditional shops are often difficult to stand the competition. The webstores are standing still despite the general recession...

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Europe drinks Szerencsi coffee

This year, 33 thousand tons of coffee and cocoa leaves Nestlé’s Szerencs-based plant. Beside Hungary, the products are marketet in 28 countries. NESCAFÉ® products are produced in the Szerencs-based plant...

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Free pálinka distillation is two years old

The free pálinka distillation called attention to the importance of fruit landraces, however, the number of competitions have shown that private distilerries can produce high-quality distillates – V. Németh Zsolt,...

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Hungary's largest solar panel on the top of a Tesco store

Tesco is committed to environmental protection, energy saving so the company installed Hungary's largest solar panel to its Dunakeszi-Fót store. The solar panels are operating since May and generate electricity,...

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New Plant Manager at the Unilever factory in Röszke

From September 2012 Kocsis Zoltán fills in the director’s position at Unilever's Röszke-based factory. He has several years of professional experience in the FMCG sector. In the future he will...

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DHL Express favours small- and medium-sized businesses

DHL's focus on selected industry sectors means customers benefit from working with specialists – not just in logistics, but also in their particular marketplace. Our aim is to build long-term...

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The Salami Store opened in the center of Budapest

On the 1st of September, the Szalámibolt (Salami Store) opened in the center of Budapest. It is also available on Facebook. (www.facebook.com/szalamibolt). The business can be the city's newest tourist...

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Praktiker heats up the market of fireplaces

Praktiker wants to reinvigorate the domestic fireplace and stove market with the expansion of heating equipments and with price promotions. The demand gradually shifts towards the lower-priced units. This year's...

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Two hundred kinds of foods at the Demecser cabbage days

About two hundred kinds of food delicacies are waiting the guests at the eighth Demecser cabbage days, which is one of the biggest culinary festival  of Szabolcs-Szatmár-Bereg county. Gyula Kiss,...

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OTP Széchenyi Rest Cards: More than half a million users

The number of OTP Széchenyi Rest Card users exceeded 500 000. The half-millionth plastic card was given to the Commercial Director of Jabil Circuit by Kovács Antal deputy general manager...

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GKI: GDP decreases by 1.5 percent this year and increases by 0.8 percent next year

The gross domestic product (GDP) decreases by 1.5 percent this year and increases by 0.8 percent next year – shows the forecast of the GKI Economic Research Company. Vértes András,...

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Egg festival of Siófok cancelled

The egg festival of Siófok on 12th to 14th October is cancelled, as the organizers are not pleased with the new venue the town's local government has offered. Main organizer...

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A courier takes Fórum’s VAT-proposal to the Prime Minister

The Fórum “Board for the reduction of basic foods” trade bloc, propose on the basis of the study of Ernst & Young (E&Y), to reduce the VAT of basic foods...

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Hungary's largest FMCG distributor was established

Hungary's largest FMCG distributor was established. The Zagreb-based Orbico Group purchased the majority of the shares in the Rafinanz Service Kft. in Hungary – Rafinanz Service Kft. announced on Wednesday....

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Billions could be saved with the production of domestic cultivar potatoes

According to the leader of the Keszthely-based  potato cultivar working group, if the domestic potatoe producers would turn to the breeding of domestic cultivated potatoes, the sector could save billions...

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