trademagazin - Trademagazin

Half of shoppers feel they know more than shop assistants
Date: 2013-02-07 01:43:16

According to a study by Motorola on the last Christmas season, because of their smartphones with internet access shoppers feel they are better informed abut products and promotions than shop...

It doesn’t disappear, it just transforms!
Date: 2013-02-07 01:34:53

A study by NRC, conducted in August 2012 with 1,000 participants from the 18-49 age group, revealed lots of interesting facts about pálinka. Only 3 percent said they consume alcoholic...

Thailand: a smiling case study
Date: 2013-02-07 01:25:09

Thailand has a population of 65 million and is called ‘the country that is smiling’. Bangkok is the capital city where we can get to anywhere by taking the Sky...

Having fun and networking for the fifth time
Date: 2013-02-07 01:20:55

On the evening of 15 November we gathered for the fifth time in the Grand Hotel on Margaret Island to meet and greet – and to do a bit of...

Less wine sold – at higher prices
Date: 2013-02-07 01:16:02

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of raw milk in Hungary was HUF 89.47/kg in November...

Less detergent sold in promotion
Date: 2013-02-07 00:37:30

Detergent retail sales in January-October 2012 surpassed HUF 27 billion. Value sales didn’t change from the base period but volume sales fell 9 percent, according to the Nielsen Retail Index....

Detergents, softeners: this is the age of rationalising
Date: 2013-02-07 00:34:10

This year both detergent and softener volume sales plunged by 10 percent. Softeners: the number of buyers fell considerably (the category’s penetration lowered from 68 to 65 percent from one...

Old and new tricks in washing
Date: 2013-02-07 00:29:57

Anna Siba, brand manager of Henkel Hungary’s detergents and household cleaners division is of the view that some consumers still wash their clothes driven by their old habits, but at...

Products with an added value and manufacturer brands increase their share from sales
Date: 2013-02-07 00:26:41

Data from GfK Hungária’s Household Panel indicate that the expansion of the mineral water market also has to do with the advancement of manufacturer brands and products with an added...

A new look and more muscular promotional activity from Vöslauer
Date: 2013-02-07 00:23:15

Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...

Frozen food brands are looking for added value
Date: 2013-02-07 00:09:42

Just like previous years, 2012 was all about the expansion of private label and cheap products on the frozen fruit/vegetable and frozen meals market. László Markovits, owner and managing director...

The Easter bunny brought sales growth to chocolate figure manufacturers last year
Date: 2013-02-07 00:04:21

Sales grew again last year, despite that the elevated public health product fee (NETA) and 2 percent higher VAT burdened chocolate rabbits and eggs. Andrea Szabó, junior brand manager of...

Brand evolution on a higher level (part 1)
Date: 2013-02-07 00:01:19

Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...

Purchasing via mobile phone: we spent almost one billion HUF last year
Date: 2013-02-06 12:02:03

Purchasing via mobile devices increased explosively in Hungary. The number of visitors through mobile devices on the sites of Allegroup.hu, which operates Vatera as well, reached almost 29 million. This...

Global e-commerce rose to 1 trillion USD last year
Date: 2013-02-06 12:00:37

According to the estimates of eMarketer, the global value of digital purchases increased by 21.1 percent to 1 trillion USD in 2012. The researcher estimates that sales in 2013 will...

Magazine: What do cookbook-worms eat?
Date: 2013-02-06 12:00:00

In bookshop cafés people talk in a low voice, just like in libraries. But the situation is different in bookshops that specialise in cookbooks. What is more, in Singapore’s 25...

GfK: the wealthier spend on health maintenance
Date: 2013-02-06 11:58:01

According to GfK Hungária’s Health Economic Monitor 2012 annual survey, the Hungarian population has increased their spendings on health maintenance over the past year. The study concludes that although the...

Hungarian Organic Wine’s success in Germany
Date: 2013-02-06 11:57:21

The Gajdos Winery's 2009 Cabernet Franc Selection wine has won a grand gold medal at the MUNDUS VINI BioFach International Organic Wine Awards in Germany. The Gajdos Winery is operating...

Czech retail sales decreased last year
Date: 2013-02-06 11:28:18

Retail sales in the Czech Republic decreased by an annual 1.1 percent last year – the Czech Statistical Office announced on Tuesday. In December, without including the seasonal fluctuations the...

The Human Telex organizes the Hungarian Flavours' Ball
Date: 2013-02-06 11:19:01

The Human Telex Advertising Agency starts the year with the organizing of a large-scale ball. The Hungarian Flavours Trade Association (MIKSZ) asked Human Telex to organize the Hungarian Flavours' Ball....

New Venus Frying oil: the perfect partner for frying
Date: 2013-02-06 11:10:02

The FritoptiTM is a cooking oil is created from refined sunflower oil. It is naturally rich in monounsaturated omega-9 fatty acids, that belongs to the category of beneficial fats. The...

The German Super Cow already gave 150 thousand liters of milk
Date: 2013-02-06 10:55:55

The black and white Holstein cattle gave 150 thousand liters of milk in the last thirteen years, on a farm in Talling, Germany. The farmer explains the good lactation results...

KSH: The guest traffic of commercial accommodations increased by 8.2 percent in December 2012
Date: 2013-02-06 10:47:40

In December last year 6.1 percent more guest spent 8.2 percent more guest nights in commercial accommodations than a year earlier. In the whole year the growth was 3.6 and...

Tax Advisor: there are also tax-exempt cafeteria benefits this year
Date: 2013-02-06 10:45:49

Most of the domestic companies do not take advantage of the cost-effective elements of thesystem, despite the more aqnd more expensive Cafeteria control system – the MAZARS calls attention. According...

KFC antibiotics-tainted chicken destroyed in China
Date: 2013-02-06 10:19:29

The case of antibiotics-tainted chicken of Yum Brands Inc., parent company of KFC, has been placed on file for investigation, according to a statement from the Shanghai Food and Drug...

If it’s in-store, it has to be Win-Store!
Date: 2013-02-05 23:12:52

Since September 2012 we have been SPAR Hungary’s exclusive in-store media partner. Innovation doesn’t stop in 2013 either: from traditional in-store surfaces shelf communi- cation is the most successful in...

Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you!
Date: 2013-02-05 23:05:56

Collaborative Promo Picker, the new dunnhumby tool was introduced in October 2012. With the help of the new tool it becomes easier for you to understand why certain offers work...

eisberg – more than just salad!
Date: 2013-02-05 23:02:09

As part of its ‘Think Healthy!’ programme, eisberg Hungary Kft. invited more than 50 people to its 3,000m² production facility in Gyál, among them many kindergarten teachers and journalists. At...

Coop ended 2012 with professional recognitions
Date: 2013-02-05 22:58:25

The CSR Hungary Award was founded in 2008 and rewards responsible and sustainable corporate initiatives. In 2012 Coop won the award in the ‘Common responsibility – common causes – sports...

The confidence index of the Hungarian consumers is no longer the lowest in the world
Date: 2013-02-05 12:55:34

The confidence index of the Hungarian consumers is no longer the lowest among the studied fifty-eight countries. In Hungary, the index in the in the fourth quarter was 37 points,...

Half of shoppers feel they know more than shop assistants Date: 2013-02-07 01:43:16

It doesn’t disappear, it just transforms! Date: 2013-02-07 01:34:53

Thailand: a smiling case study Date: 2013-02-07 01:25:09

Having fun and networking for the fifth time Date: 2013-02-07 01:20:55

Less wine sold – at higher prices Date: 2013-02-07 01:16:02

Less detergent sold in promotion Date: 2013-02-07 00:37:30

Detergents, softeners: this is the age of rationalising Date: 2013-02-07 00:34:10

Old and new tricks in washing Date: 2013-02-07 00:29:57

Products with an added value and manufacturer brands increase their share from sales Date: 2013-02-07 00:26:41

A new look and more muscular promotional activity from Vöslauer Date: 2013-02-07 00:23:15

Frozen food brands are looking for added value Date: 2013-02-07 00:09:42

The Easter bunny brought sales growth to chocolate figure manufacturers last year Date: 2013-02-07 00:04:21

Brand evolution on a higher level (part 1) Date: 2013-02-07 00:01:19

Purchasing via mobile phone: we spent almost one billion HUF last year Date: 2013-02-06 12:02:03

Global e-commerce rose to 1 trillion USD last year Date: 2013-02-06 12:00:37

Magazine: What do cookbook-worms eat? Date: 2013-02-06 12:00:00

GfK: the wealthier spend on health maintenance Date: 2013-02-06 11:58:01

Hungarian Organic Wine’s success in Germany Date: 2013-02-06 11:57:21

Czech retail sales decreased last year Date: 2013-02-06 11:28:18

The Human Telex organizes the Hungarian Flavours' Ball Date: 2013-02-06 11:19:01

New Venus Frying oil: the perfect partner for frying Date: 2013-02-06 11:10:02

The German Super Cow already gave 150 thousand liters of milk Date: 2013-02-06 10:55:55

KSH: The guest traffic of commercial accommodations increased by 8.2 percent in December 2012 Date: 2013-02-06 10:47:40

Tax Advisor: there are also tax-exempt cafeteria benefits this year Date: 2013-02-06 10:45:49

KFC antibiotics-tainted chicken destroyed in China Date: 2013-02-06 10:19:29

If it’s in-store, it has to be Win-Store! Date: 2013-02-05 23:12:52

Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you! Date: 2013-02-05 23:05:56

eisberg – more than just salad! Date: 2013-02-05 23:02:09

Coop ended 2012 with professional recognitions Date: 2013-02-05 22:58:25

The confidence index of the Hungarian consumers is no longer the lowest in the world Date: 2013-02-05 12:55:34