trademagazin - Trademagazin

The Hungarian sellers still not smile enough
Date: 2013-04-12 11:10:32

The Hungarian sellers’ performance in case of welcoming the customers and related sales is above the world average, but they smile rarely – shows a survey carried out in 57...

Magazine: These donuts are hard to get!
Date: 2013-04-12 11:10:06

Doughnut Vault in Chicago came up with an excellent idea for selling them: each morning the owner fries 600 donuts, opens the shop at 8.30 in the morning and when...

The Gallicoop Pulykafeldolgozó Zrt. closed a better than expected year
Date: 2013-04-12 11:00:01

The Szarvas-based Gallicoop Pulykafeldolgozó Zrt. (Gallicoop Turkey Processing Ltd.) reached a net sales revenue of 32.4 billion HUF in 2012, 4.4 percent more than in the previous year. The company's...

Through the bridge of culture, Prague has come to Budapest
Date: 2013-04-12 10:16:18

Indeed the Czech barrels of its Staropramen beer will be empty. Also an end stop with the vibration going to and being around the festival during the past days at...

The forgotten segment
Date: 2013-04-11 20:05:53

The forgotten segment, or rather channel, is the world of traditional or farmers’ markets. I was invited by the Agricultural Research Institute (AKI) to discover this uncharted territory with the...

SPAR products: excellent quality at favourable prices
Date: 2013-04-11 19:54:20

Private label products are conquering retail all over the world. SPAR Hungary started introducing its private label products in 1997 and currently the retail chain manufactures more than 2,000 private...

We go to specialist shops more often than the European average
Date: 2013-04-11 19:45:55

There is great demand for fresh groceries all over the world and Hungary is no different. According to a Nielsen study, Hungarians buy bread and other bakery products most often:...

FruitVeB: increasing production of one million tons, 100 thousand new jobs by 2020
Date: 2013-04-11 13:55:27

The fruit and vegetable sector, is willing to increase its output with a total of approximately one million tons from the current 2.5 million tons between 2014-2020 and want to...

Analysts expect a maximum of two and a half percent inflation, the OKSZ is confident that consumption will increase
Date: 2013-04-11 12:30:49

On the basis of the significantly lower than expected March inflation data, analysts lowered their annual average inflation forecasts for 2013. They expect a maximum of 2.5 percent price increase,...

VM: it is unfounded to talk about rising food prices, beacuase of the flood
Date: 2013-04-11 12:22:17

According to the professional view of the Ministry of Rural Development (VM) it is unfounded to state that this year's flood will cause food price increase. There is no doubt...

Varga: more than ten manufacturers would produce online cash registers
Date: 2013-04-11 12:00:13

More than ten companies, including Hungarian companies are also preparing to produce new online cash registers – Varga Árpád, the vice president NAV told. Varga Árpád is confident that the...

A Dutch company exported 50 thousand tons of meat without certificate of origin
Date: 2013-04-11 11:59:55

Another meat scandal on the horizon: 50 thousand tons of meat without a certificate of origin were exported to European countries – including Germany too and the Netherlands. It is...

Lidl and Carbon Group continue to work together
Date: 2013-04-11 11:58:18

The Lidl and its brand communications partner, the Carbon Group Communication continued their We Preserve Values campaign in 2012. On the basis of the researches, the focus was put on...

HEINEKEN has selected its agencies
Date: 2013-04-11 11:56:26

HEINEKEN Hungária is working together with four agencies from 2013. The brand communication strategy and creative functions will be provided by ACG, the media agency tasks will be carried out...

The reputation of Hungarian Wines can be increased with adequate marketing support
Date: 2013-04-11 11:55:59

The reputation of Hungarian Wines can be increased further by using the renascent Eastern relations and with appropriate marketing support – Tóth Katalin, Deputy State Secretary of the Ministry of...

Magazine: Is it a revolutionary invention?
Date: 2013-04-11 11:23:05

Joseph Company International is planning to introduce a self-chilling can for its energy drink. The can is equipped with a button, which when pressed cools the drink in the can...

Tetra Pak has reached a 4.3 percent growth in 2012
Date: 2013-04-11 11:20:52

Under difficult circumstances Tetra Pak has reached a 4.3 percent growth worldwide in 2012, and plans further improvements – the company dealing with packaging and food processing systems announced. According...

Brand evolution on a higher level (part 2)
Date: 2013-04-11 10:50:09

Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can...

Dream job from Tourism Australia, but you'll need to work it
Date: 2013-04-11 10:28:08

IT'S one of Australia's newest dream jobs, but be warned, if you're expecting to relax on an island paradise sipping cocktails and watching dolphins glide through the water, you're in...

Happy Fish at the “Happy guest” hotel
Date: 2013-04-11 10:25:00

After a hard day on the road to get to a long-winded meeting with boring colleagues you just need cheering up. Waiting in your hotel room, you need someone to...

Wine-tasting in an advanced way
Date: 2013-04-11 10:08:13

What if you want to get the taste of a wide range of premium wines, but you do not want to buy a huge bottle? WineSide has a great idea...

If a chef is travelling – Video of the day
Date: 2013-04-11 09:55:52

Anthony Bourdain's new show Parts Unknown premieres April 14th, and today CNN has both a preview clip of the show and an interview with Bourdain. First up, Bourdain explains how...

Wizz Air launches its Budapest-Baku flight on 17th June
Date: 2013-04-11 09:32:37

Hungarian WizzAir Company will launch Budapest-Baku-Budapest flight on 17th June, 2013, said the WizzAir’s Director Gyorgy Abran. According to him, the ticket sale has already started from today: “The flights...

Grüne Woche in Berlin (part 2): Coffee, the poor and the rich
Date: 2013-04-10 20:01:14

Peter Brabeck-Letmathe, member of the Nestlé Group’s board of directors told in Berlin that the company would like to double its revenue from coffee sales in the next ten years....

Lidl will sell more than 900 Hungarian products
Date: 2013-04-10 19:57:44

By the end of 2014 Lidl will increase the proportion of their Hungarian products from 54 to 60 percent. Our magazine asked Jenő Grósz, Lidl Hungary’s chairman of the board...

A growing number of Hungarians use their mobile phone for price comparison
Date: 2013-04-10 19:43:28

A recent study by Nielsen emphasises that the mobile phone is the most important communication device and medium for many people. Although mobile shopping is still in an early stage...

Winter destroyed two million hectares of Russian crops
Date: 2013-04-10 19:36:55

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) help to make business decisions. The latest forecasts from the International Grains Council (IGC) revealed...

SPAR – among the leaders in online marketing
Date: 2013-04-10 19:35:31

SPAR Hungary has been active in the field of online marketing since 2011, utilising the opportunities created by the internet and relying on the wide range of tools offered by...

Salad is an evergreen topic
Date: 2013-04-10 19:32:33

Kitchen ready salads can now be found on the shelves of every retail chain and eisberg Hungary – present in Hungary for 21 years – has played a major role...

Bisnode: the decline in consumption continues to affect the businesses badly
Date: 2013-04-10 12:20:53

The bankruptcy rate of companies dealing with producing food, beverage and tobacco product, dealing with automotive trade, retailing and hospitality increased between 1 April 2012 and 31 March 2013, compared...

The Hungarian sellers still not smile enough Date: 2013-04-12 11:10:32

Magazine: These donuts are hard to get! Date: 2013-04-12 11:10:06

The Gallicoop Pulykafeldolgozó Zrt. closed a better than expected year Date: 2013-04-12 11:00:01

Through the bridge of culture, Prague has come to Budapest Date: 2013-04-12 10:16:18

The forgotten segment Date: 2013-04-11 20:05:53

SPAR products: excellent quality at favourable prices Date: 2013-04-11 19:54:20

We go to specialist shops more often than the European average Date: 2013-04-11 19:45:55

FruitVeB: increasing production of one million tons, 100 thousand new jobs by 2020 Date: 2013-04-11 13:55:27

Analysts expect a maximum of two and a half percent inflation, the OKSZ is confident that consumption will increase Date: 2013-04-11 12:30:49

VM: it is unfounded to talk about rising food prices, beacuase of the flood Date: 2013-04-11 12:22:17

Varga: more than ten manufacturers would produce online cash registers Date: 2013-04-11 12:00:13

A Dutch company exported 50 thousand tons of meat without certificate of origin Date: 2013-04-11 11:59:55

Lidl and Carbon Group continue to work together Date: 2013-04-11 11:58:18

HEINEKEN has selected its agencies Date: 2013-04-11 11:56:26

The reputation of Hungarian Wines can be increased with adequate marketing support Date: 2013-04-11 11:55:59

Magazine: Is it a revolutionary invention? Date: 2013-04-11 11:23:05

Tetra Pak has reached a 4.3 percent growth in 2012 Date: 2013-04-11 11:20:52

Brand evolution on a higher level (part 2) Date: 2013-04-11 10:50:09

Dream job from Tourism Australia, but you'll need to work it Date: 2013-04-11 10:28:08

Happy Fish at the “Happy guest” hotel Date: 2013-04-11 10:25:00

Wine-tasting in an advanced way Date: 2013-04-11 10:08:13

If a chef is travelling – Video of the day Date: 2013-04-11 09:55:52

Wizz Air launches its Budapest-Baku flight on 17th June Date: 2013-04-11 09:32:37

Grüne Woche in Berlin (part 2): Coffee, the poor and the rich Date: 2013-04-10 20:01:14

Lidl will sell more than 900 Hungarian products Date: 2013-04-10 19:57:44

A growing number of Hungarians use their mobile phone for price comparison Date: 2013-04-10 19:43:28

Winter destroyed two million hectares of Russian crops Date: 2013-04-10 19:36:55

SPAR – among the leaders in online marketing Date: 2013-04-10 19:35:31

Salad is an evergreen topic Date: 2013-04-10 19:32:33

Bisnode: the decline in consumption continues to affect the businesses badly Date: 2013-04-10 12:20:53