Posts From trademagazin

Agreement was born between NAV and the mobile companies

Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of NAV. The tax authorities have concluded the contract with the four domestic...

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Online cash register manufacturers are ready to produce

The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the experts of NAV, as well as the experts of the Hungarian Trade...

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Self-service cashiers open-price products

The introduction of the PC-based cash registers is well worth in stores operating only a few cash registers – Görög Erzsébet, representative of the Magyar Lapterjesztő Zrt. (Hungarian Newspaper Distributor...

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Package starts a new life as an artistic decoration

Who wants to win the latest application of HEINEKEN and the Design Terminál should plan an artistic decoration created from from bottle crates, bottles or cans. The competition aims to...

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The sown area of soy increased to its five-fold in Veszprém county in the last five years

The sown area of soy increased to its five-fold in Veszprém county in the last five years, autumn forage crops are promising – the Veszprém County Government Office told MTI....

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The wine town is under construction in the city centre of Szeged

The region’s largest wine festival the 19th Wine Festival of Szeged is under preparation in the city centre of Szeged at Széchenyi Square. The festival begins on Friday. The best...

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Retail sales increased in the world's largest economy

U.S., retail sales rose in April, instead of the expected loss, forecasted by experts. According to the Monday communication of the U.S. Ministry of Commerce, retail sales increased by 0.1...

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Record number of entrants at the 15th Saving Cooperative Wine Competition

A record number of entrants, 281 wines were entered to the 15th Saving Cooperative Wine Competition this year by wineries that are in connection with the credit institutions – the...

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It's never wise to buy food if hungry

Temptation is lurking around every corner for dieters and many find that shopping for food is fraught with problems. Now researchers have spelt out how disastrous it can be to...

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This might even be the gift of the house

So what exactly is Pipcorn? Basically, it’s mini-popcorn supercharged with flavor and a very delicate hull (translation: no more awkward popcorn hunks in your teeth). It’s also vegan, gluten-free, popped...

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Onion-cheese chocolate is a success

Flavors we in the U.S. might consider strange are becoming ever more popular abroad, which perhaps explains the success of a new cheese and onion chocolate bar sold by Irish...

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Sales reps: in-house or as outsourced staff

Demand for outsourced sales representatives keeps growing because many firms have been forced to lay off staff due to the difficult economic situation – says Ágnes Csiby, client service director...

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Every little helps!

Tesco Hungary CEO Nigel Jones told our magazine that their turnover was HUF 709 billion in the 2012-2013 business year. Last year the company’s focus was more on innovation than...

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SPAR is on a growth track

In 2012 SPAR Hungary realised a HUF 421.5-billion turnover, performing 8 percent better than in 2011. Last year the company continued to develop and refurbish its network of stores, and...

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Reál took a big step forward with its own warehouses

Tibor Kujbus, managing director of Reál Hungária told us that 2012 was a busy year for the company. On 14 January the headquarters moved to a new office, located in...

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The Rossmann Baby Programme soon became popular

Rossmann entered the Hungarian market in 1993. Today the drugstore chain consists of 181 units and employs 1,112 people in Hungary. The company’s turnover was HUF 43.6 billion in 2012,...

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Penny Market is soon to open its 200th store

Penny Market’s first store in Hungary opened on 6 June 1996 and it currently operates 191 units. Penny Market has 60 popular private label products. According to market researchers, the...

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METRO: stronger focus on B2B

METRO communications manager Yvette Krubl told our magazine that 2012 was the year of market rationalisation: three chains quit the Hungarian market and the fight for consumers strengthened. Demand kept...

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More Hungarian products in Lidl discount stores

Lidl entered the Hungarian market in 2004 with 18 stores and in the last few years the company’s turnover has been growing by two-digit numbers. At the moment they operate...

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Products under the magnifying glass in dm stores

Hungary’s first dm store opened on 8 July 1993 and today there are more than 260 units all over the country. In the last business year 7 new units opened...

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COOP’s market position strengthened

Last year the COOP retail chain preserved its competitiveness and strengthened its market position by integrating almost 200 stores. CO-OP Hungary Zrt. CEO László Murányi told about 2012 that company...

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CBA and Cent stores performed well

The CBA retail chain’s turnover was HUF 578.5 billion in 2012, surpassing the level of 2011 by 2.4 percent. Volume sales of CBA Príma and CBA Cent stores increased. Altogether...

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9030.png Last year was about expansion, this year Auchan will focus on consolidation

Thanks to the acquisition of the seven Cora stores, Auchan’s turnover augmented by nearly 10 percent in 2012: the retail chain’s sales amounted to a gross HUF 299.5 billion. After...

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ALDI Housewives are popular – more successful campaigns from ALDI

In 2012 ALDI Hungary decided that instead of famous people it would communicate about ALDI products via ordinary housewives: they selected a busy, a modern and a traditional one from...

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Diaper factory to be built in Gyöngyös

András Dancsó, the director of the new Pampers production plant to be built in Gyöngyös told our magazine that in the 2011-2012 business year Procter&Gamble’s worldwide turnover was USD 83.7...

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Médiapiac 2013: cooperation, new markets and FMCG focus

There were more than 400 participants at the Médiapiac (Media Market) 2013 conference and its accompanying event (held for the second time), Research Conference. This the time organiser Mediapiac.com created...

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(HU) A 40 éves Márka üdítőital rangos elismerése

Sorry, this entry is only available in HU....

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Product of the Year Award: the world’s most prestigious system for recognising innovative products

The Product of the Year Award was established 26 years ago and is currently distributed in 30 countries, reaching nearly 3 million consumers. Hungary’s most popular products are selected as...

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MagyarBrands award for the most successful Hungarian brands

At the gala ceremony those brands received their MagyarBrands award which the council of experts ranked in the MagyarBrands Top 200 consumer brands list and in the MagyarBrands Top 100...

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Fleet tracking with GPS

iData Kft. provides tracking and fleet protection services and their iTrack GPS Tracking System is mounted in 13,000 vehicles – we learn from marketing manager Linda Szaladják. Both the tracking...

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