Posts From trademagazin
Irrigation, planting orchards and mushroom cultivation – the renewal of gardening
Date: 2014-03-06 02:12:02
The fruit and vegetable sector can keep repeating last year’s excellent performance if the government’s latest plans are realised. Instead of the current HUF 600-billion product value HUF 900-1,000 billion...
Read more
This is how categories can perform better
Date: 2014-03-06 02:07:22
These days category performance can only be improved temporarily if one relies on short-term examinations. Ever since the start of the economic recession the market has been changing faster. Nielsen...
Read more
Hungarian FMCG experts abroad (Part 3)
Date: 2014-03-06 02:04:02
Zoltán Novák had already worked for several FMCG companies before he joined the Kraft Foods Hungária team (which is called Mondelez Hungária now). Since June 2012 he has been the...
Read more
Fighting VAT fraud – the circle tightens
Date: 2014-03-06 02:00:10
Estimation is that each year HUF 130 billion is missing from the national budget as a result of VAT fraud in the food sector, due to the very high 27-percent...
Read more
Export will be exempt from VAT even in case of delay
Date: 2014-03-06 01:57:04
A food company won a case at the European Court of Justice against the Hungarian state. The food manufacturer filed a lawsuit because the Hungarian state only recognised that export...
Read more
We are scared of foreign workers
Date: 2014-03-06 01:53:56
At the end of 2013 the Randstad Workmonitor study revealed that Hungarians show a more negative attitude towards foreign workers than those living in Southern or Western Europe, despite the...
Read more
About the HERVIS ruling
Date: 2014-03-06 01:49:57
In the last few days contradictory opinions have been expressed about the 5 February ruling of the European Court of Justice (C385/12) on whether the special tax imposed on retail...
Read more
Shopping is a special experience in MOM Park
Date: 2014-03-06 01:45:29
The SPAR store in MOM Park was taken over from the Match chain last March and went through a complete overhaul. The 2000m² supermarket opened on 12 September 2013 and...
Read more
Successful Young Franchise Partner of the Year
Date: 2014-03-06 01:41:51
Miha&Miha Nyelvstúdió Kft. joined the Katedra Language School Network in September 2011. Sarolta Miha acquired the franchise rights for Nagykanizsa and if compared with the turnover of the first 4...
Read more
Franchise Partner of the Year
Date: 2014-03-06 01:38:59
In 2004 Zita Penczné Bölcskei took over the management of the then centrally operated Diego store in Baja. She ran the store with great success for 5 years before becoming...
Read more
Online Media and Web Award
Date: 2014-03-06 01:36:00
Katedra Language School’s history goes back more than 20 years and the network launched a new website in 2013. The new web page meets the highest requirements of our age...
Read more
Marketing Award
Date: 2014-03-06 01:32:52
BENU Pharmacies is Hungary’s biggest pharmacy chain more than 140 units. They were the first to use uniform product presentation methods already used widely in other retail channels, for instance...
Read more
Innovative Franchise Network of the Year
Date: 2014-03-06 01:29:46
Duna House and Otthon Centrum, Hungary’s two biggest real estate agency networks started a completely new type of cooperation on 1 May 2013. The two networks have 200 offices and...
Read more
Most Dynamically Developing Franchise Network of the Year
Date: 2014-03-06 01:26:52
Borháló Borkereskedés (Wine Network) started out in 2013 and opened 26 wine shops already in the first year. The network operates in Budapest and in 7 counties and its mission...
Read more
Master Franchise Network of the Year
Date: 2014-03-06 01:23:25
Hertz Car Rental entered the Hungarian market in 1978. After the political transformation a German businessman took over the master franchise and formed Mercur Rent a Car Kft. He opened...
Read more
Franchise Network of the Year
Date: 2014-03-06 01:19:52
McDonald’s opened its first Hungarian restaurant 25 years ago and now the network consists of 96 units, more than half of which are operated by franchisees. McDonald’ served nearly 1...
Read more
The year’s best
Date: 2014-03-06 01:16:21
Every year the Hungarian Franchise Association honours the best networks and franchise partners of the domestic franchise sector. This year the award ceremony took place on 23 January 2014 in...
Read more
Top 10 consumer trends in 2014 – according to Euromonitor International
Date: 2014-03-06 01:12:43
1. Impulse purchases become the main trend. In 2014 shoppers will be looking for instant satisfaction, so they will often buy something first and think about whether they need it...
Read more
Halal food is more and more popular
Date: 2014-03-06 01:06:33
‘One Halal – One Certification – We create values’, the second international halal conference was also featured in Anuga’s programme. Retailers, food manufacturers, religious officials and scientists all participated to...
Read more
ANUGA 2013 – Let’s save everything we can (Part 3)
Date: 2014-03-06 01:03:27
‘One Halal – One Certification – We create values’, the second international halal conference was also featured in Anuga’s programme. Retailers, food manufacturers, religious officials and scientists all participated to...
Read more
MagyarBrands winner consumer brands in 2013
Date: 2014-03-06 00:54:50
168 óra Abonett Ajka Kristály Alexandra Alföldi Porcelán Alpok-Aqua Amodent Anna Grand Hotel Aranyfácán Aranynektár Auguszt Cukrászda Baba Balaton szelet BankRáció.hu Bárdi Autó BATZ BÁV Béres Bétex Borsodi Bortársaság Budapesti...
Read more
It is a necessity to strengthen brands
Date: 2014-03-06 00:52:33
Dr István Salgó, President of the Business Council for Sustainable, Development in Hungary President of the Business Superbrands Council: In the last few years Magyar Brands really strengthened its position....
Read more
With more conciousness
Date: 2014-03-06 00:48:45
Dr János Serényi, Értéktrend Consulting, President of the MagyarBrands programme: ‘ Who are the best?’ – the jury asked themselves, when panel members started evaluating the 900 entries of the...
Read more
Value and quality standard
Date: 2014-03-06 00:43:54
In 2010 experts in the Superbrands Hungary Council decided to launch the MagyarBrands programme to honour those brands with a Hungarian connection which could earn prestige for Hungarian enterprises –...
Read more
Measured characteristics
Date: 2014-03-06 00:41:19
Tradition: it measures how long the brand has been present in the Hungarian market. Management: it examines the proportion of Hungarian citizens in the top management of the brand owner...
Read more
Stable value sales in grocery retail
Date: 2014-03-06 00:37:19
Grocery retail sales in the 90 categories audited by Nielsen didn’t change in the December 2012-November 2013 period in comparison with the previous one. Sales were realised in the value...
Read more
Analysts: retail sales may expand further this year
Date: 2014-03-05 12:50:11
According to the experts of the Erste Bank and the TakarékBank, due to the low inflation and rising real wages, the expansion of retail sales can continue this year. On...
Read more
KSH: January retail sales rose by 3.9 percent
Date: 2014-03-05 12:45:32
The calendar-adjusted volume of retail sales increased by 3.9 percent in January 2014, compared to the same period of the last year – the first flash estimate of the Central...
Read more
VM: Hungarian food companies will debut in Tokyo
Date: 2014-03-05 12:42:41
Hungary will be represented at the FOODEX 2014 agricultural raw materials, food and exhibition between 3 to 7 March with an independent national stand involving 13 Hungarian food companies –...
Read more
Hungarian food industrial success in the Middle East
Date: 2014-03-05 12:00:38
Hungarian enterprises are representing themselves at one of the world's leading food industry show the Gulfood in Dubai for the third time. The Hungarian presence is organized by the HITA...
Read more
