Posts From trademagazin

The 13th Auchan filling station of Hungary was handed over in Fót

The Auchan Magyarország Kft. in its 19 stores serves about 40 million customers per year. In addition the majority of the Auchan stores operate self-service discount gas stations near the...

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Beekeepers may notify a force majeure

This year, the Hungarian agriculture faced different weather conditions, in particular the effects of the Yvette cyclone in May has caused serious damages to the domestic colonies, so the Ministry...

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The World's Largest Toy Fair

The Nuremberg-based Spielwarenmesse, the world's largest Toy Fair debuted on October 15, at the event of the German-Hungarian Chamber of Industry and Commerce. The toy and game inventors developers, manufacturers,...

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The rules of the agricultural insurance premium subsidy are changing

Due to changes of the EU rules, the rules of agricultural insurance premium subsidy are changing. The most important change is that from November 2014 exclusively the micro, small and...

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Foodpanda: reduce the amount of food products thrown out!

Year after year, the World Food Day to call the attention of one of the major problems affecting humanity: to call the attention of food waste issue. According to FAO...

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The Food Bank Association’s Donation Convoy to carry 50 tons of food for the needy

The Hungarian Food Bank Association launches its Donation Convoy every year on 16 October on the World Food Day jointly with the FAO. The initative would like to draw your...

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The Dilmah Tea School presents: The art of making tea

The Dilmah Tea School arrived to Hungary. The tea school aims to present the amazing true story of making tea to those who are interested. The Dilmah in the past...

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The World Day of Bread is held today

On the World Day of Bread we remember to those people who do not get bread, and hungry, so every year we draw attention of the society with charitable bread...

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The lamb from Kelemér and the blond Mangalitsa received Gold Ribbon

Simon Attila István, the Minister of State of the Ministry of Agriculture, handed over the Gold Ribbon Quality certificates at the presentation of the Gault&Millau Hungarian restaurant and wine guide....

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Discontent in Israel, due to cheaper chocolate pudding from Berlin

A bill of a young man emigrated to Israel has triggered a wave of serious dissatisfaction, which proves that chocolate pudding costs three times more in Israel than in Germany....

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Celebrating Halloween with burrito – Video of the day

This Halloween, come to Chipotle dressed in costume from 5 pm to close and you'll score a $3 burrito. Proceeds up to $1 Million benefit the Chipotle Cultivate Foundation....

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Baross Bierstube

The owner used to work for a drinks wholesaler and although he is no beer expert, he sees great potential in it. Bottled beers cost HUF 320-690 and a few...

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Baross Bierstube

The owner used to work for a drinks wholesaler and although he is no beer expert, he sees great potential in it. Bottled beers cost HUF 320-690 and a few...

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Christmas gift packs much more popular than before

In November-December 2013 Hungarian consumers spent nearly HUF 4 billion on 2.5 million gift packs – in value 18 percent more and in volume 21 percent more than in the...

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At the starting line of a category management project

After the years of recession, in category management it is becoming more and more realistic a goal once again to achieve a sales increase. Nielsen contributes to this by organising...

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Loyalty across channels (Part 1)

Customer loyalty specialist ICLP has recently published their latest study on customers who are active in several channels. Consumer behaviour is changing at breakneck speed, thanks to rapid technological development...

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Let’s bargain!

PriceWaiter (USA) developed an app called ‘Name Your Price’, with the help of which potential buyers can bargain for products. Andrew Scarbrough, one of PriceWaiter’s founders reckons that the internet...

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Ice water on your head!

The ALS Ice Bucket Challenge has been spreading fast on the internet. People dump ice water on their heads to call attention to this fatal disease and urge people to...

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No clean slate: retrospective investigations conducted by NAV

As of 1 September traditional cash registers mustn’t be used any more: only online cash registers are allowed to be operated by units that fall under the scope of the...

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Accurate and rapid information at every level

These days it isn’t enough to install a couple of cash registers in the FMCG sector: without connected background systems and the constantly updated information for members of the management...

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Interest rates are lower than ever

KAVOSZ Zrt. manages the Széchenyi Card Programme, which is already accessible at 11 financial institutions and in part due to the state’s interest rate subsidy it is the most successful...

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Factoring: payment trends and credit risk factors

Hungarian enterprises have become more disciplined in paying invoices and collecting receivables, and they are also more careful when it comes to selecting business partners. In general we can say...

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Fewer Hungarians worry about debt

Nielsen’s 2nd quarter survey (conducted in 60 countries) asked the question ‘What will be your biggest concern in the next six months?’ and while in the 3rd quarter of 2013...

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Magazine: Regardless of age

People of all ages like to play and sales of toys and games are growing in Hungary, especially in the summer and winter season when many new products are introduced...

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Web stores can avoid the advertising by escaping to foreign lands

Many small and medium-sized domestic web shops may decide to relocate abroad in the near future due to the effects of the advertising tax – Kis Ervin Egon, the president...

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More resources will be allocated to the development of beekeeping

In the following years, an annual 4.7 million euros, 20 percent more subsidy will be allocated to the development of beekeeping, especially to develop the technology and to modernize the...

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Succes of the campaigns of theDreher Sörgyárak Zrt. at the HTX Advertising & Event

Two campaigns of the Dreher Sörgyárak Zrt. were among the most effective campaigns at the HTX Advertising & Event. The Kőbányai Négyután (Kőbányai beer after 4 pm) was nominated for...

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Go PINK! Joining the prevention of breast cancer

The Tesco-Globál Áruházak Zrt., the Bio-Fungi Kft. and the Xilion Kft. have joined their forces to fight for the prevention of breast cancer in the scope of the worldwide known...

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FM: constant goal is to retain the GMO-free status

Hungary must continue to preserve its genetically modified organisms (GMOs) exemptions, which can also be read in the new basic law – the Ministry of Agriculture (FM) drew attention in...

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Draft about the single electronic card system

The government intends to run a unified electronic card issuing system from next August. The act regulating the structure and operation of the system was published on the government's website...

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