Posts From trademagazin

WU2 Next 2in1

A special product developed for men with a sporty, refreshing fragrance. Cleans and conditions efficiently at the same time. We recommend it for every day use for all hair types....

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HARIBO Beerentraum

The new HARIBO product is the latest teddy bear dream with forest fruits. It is a mixture of special fruits generating a light flavour full of feeling from the forest....

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Chicken breast ham

Chicken breast ham is a sliced ham of exclusive quality which forms part of the Alexandra Béres Weight Control program....

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The Vienna sausage

The Vienna sausage in practical size packaging with protective gas, made from poultry is part of the Alexandra Béres Weight Control program....

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Spring turkey slice

Spring turkey slice, the chicken slice with dried apricot and the turkey slice with vegetables are meat products of exclusive quality which form part of the Alexandra Béres Weight Control...

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The new Theodora lemon-grapefruit

The new Theodora lemon-grapefruit flavoured still drink and the apple-pearl flavoured sparkling drinks based on Theodora Kereki mineral water are available in 1 litre size in stores....

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Korona ® Béres Alexandra

A choice in brand category, higher quality service, satisfied consumer, positive price/value ratio, attractive packaging, exceptionally good cooking properties, up-dating assortment. Supports healthy lifestyle and is free of cholesterol....

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Kubu fruit drink

Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...

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Master Good Felvidéki Ízek

Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...

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Nativa Tea & Water

Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...

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Libresse Silk

Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....

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FINO Familia

The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....

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SIÓ

Owing to tradition, experience and expertise accumulated over 30 years, SIÓ has been the leading brand in the fruit juice market for years. SIÓ is celebrating its 30th birthday with...

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Fütyülõs Raspberry with honey

A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...

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Fanta Mango

Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...

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Theodora

The film uses emotions and the dynamism projected by emotions to present Theodora mineral waters and the fact that they are an organic part of our everyday life, the best...

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SIÓ

My world is the world of SIÓ and it has been so for thirty years. SIO organises a major prize game for consumers to commemorate the jubilee. In the advertisement,...

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Fütyülõs

The TV ad is part of the new communication of Fütyülős based on the Carpe Diem feeling. The target group of Fütyülős enjoys life, the given moment, does not care...

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Rapidly growing young in the Nestlé nest

A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Billions – on conditions

By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...

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Criteria criticised

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

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Not very useful for trade

According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...

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New tracks for market research

Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...

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Vienna fair: satisfied organisers

“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...

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„Surprising degree of interest shown”

Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...

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Austrian exports soaring after some hard years

Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...

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The way to Hungarian shelves

Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....

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P&G, Spar: effects of IT on business processes

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

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