Posts From trademagazin
Nestle to buy Gerber for $5.5 billion from Novartis
Date: 2007-05-31 00:00:00
The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...
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CEO of Altia to stand down
Date: 2007-05-31 00:00:00
The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow. The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...
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Alcohol and tobacco tax to rise in Estonia next year
Date: 2007-05-31 00:00:00
A previous decision, alcohol is to rise in price by ten per cent from the beginning of 2008. Now the government decided to raise the tax on alcohol by a...
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Healtier image for 7-Up Free
Date: 2007-05-31 00:00:00
Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK. The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...
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Father's Day Sales Expected to Reach $9.9 Billion in the US
Date: 2007-05-31 00:00:00
The NRF 2007 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that 76 percent of Americans plan to celebrate Father's Day. Those who plan to celebrate will...
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The new Theodora lemon-grapefruit
Date: 2007-05-30 08:00:00
The new Theodora lemon-grapefruit flavoured still drink and the apple-pearl flavoured sparkling drinks based on Theodora Kereki mineral water are available in 1 litre size in stores....
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Korona ® Béres Alexandra
Date: 2007-05-30 08:00:00
A choice in brand category, higher quality service, satisfied consumer, positive price/value ratio, attractive packaging, exceptionally good cooking properties, up-dating assortment. Supports healthy lifestyle and is free of cholesterol....
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Kubu fruit drink
Date: 2007-05-30 08:00:00
Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...
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Master Good Felvidéki Ízek
Date: 2007-05-30 08:00:00
Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...
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Nativa Tea & Water
Date: 2007-05-30 08:00:00
Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...
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Libresse Silk
Date: 2007-05-30 08:00:00
Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Fütyülõs Raspberry with honey
Date: 2007-05-30 08:00:00
A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...
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Fanta Mango
Date: 2007-05-30 08:00:00
Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...
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Rapidly growing young in the Nestlé nest
Date: 2007-05-30 08:00:00
A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...
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Migration between channels
Date: 2007-05-30 08:00:00
The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...
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Current figures about our FMCG market
Date: 2007-05-30 08:00:00
Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...
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Billions – on conditions
Date: 2007-05-30 08:00:00
By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...
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Criteria criticised
Date: 2007-05-30 08:00:00
The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...
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Not very useful for trade
Date: 2007-05-30 08:00:00
According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...
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New tracks for market research
Date: 2007-05-30 08:00:00
Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...
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Vienna fair: satisfied organisers
Date: 2007-05-30 08:00:00
“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...
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„Surprising degree of interest shown”
Date: 2007-05-30 08:00:00
Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...
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Austrian exports soaring after some hard years
Date: 2007-05-30 08:00:00
Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...
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The way to Hungarian shelves
Date: 2007-05-30 08:00:00
Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....
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P&G, Spar: effects of IT on business processes
Date: 2007-05-30 08:00:00
134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...
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