Posts From trademagazin
Hungarians at lake Balaton
Date: 2007-10-31 08:00:00
Though neither the number of guests or nights showed much change in the January-July 2007 period, compared to a year earlier, the Balaton region produced exceptionally good figures regarding domestic...
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Hungarian origin becoming more important
Date: 2007-10-31 08:00:00
According to a 2007 survey by GfK Hungária about eating habits, the primary consumer requirement regarding food is good quality. Cheapness is no longer an important consideration for many consumers...
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Consumers spending more wisely
Date: 2007-10-31 08:00:00
According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...
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From store to store in Shanghai (part 3.) – Tesco
Date: 2007-10-31 08:00:00
Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...
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Brands and prices in a Shanghai supermarket
Date: 2007-10-31 08:00:00
I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...
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Milan, part 1. – Coop, Via Arona: colours, lights, live music
Date: 2007-10-31 08:00:00
According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...
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Once, there was a team…
Date: 2007-10-31 08:00:00
I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...
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Intimately Beckham Night
Date: 2007-10-31 08:00:00
The new pair of fragrances is intended to grasp the special, intimate, sensual moments of their life which are invisible to the public....
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Energizer Ultimate
Date: 2007-10-31 08:00:00
The new Energizer Ultimate alkali battery is proven to produce 25 % more power compared to the previous Energizer Ultimate battery....
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The Christmas assortment of Milka
Date: 2007-10-31 08:00:00
A new product has been added to the Christmas assortment of Milka. Karácsonyi Tál is an exciting mix of Alpine flavoured balls in Alpine milk, noisette, nougat cream and marzipan...
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Chio Exxtra Chips
Date: 2007-10-31 08:00:00
Chio Exxtra Chips are made from thicker, wavy slices of potatoes in extraordinary combinations of flavours, like sour cream-Mediterranean spices, or juicy ham-honey....
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TopJoy Light
Date: 2007-10-31 08:00:00
The fruit drinks available in four flavours: orange, apple, peach and multivitamin, can become a true favourite of everybody who want a refreshing drink with fruit content and it is...
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Riceland Expressz
Date: 2007-10-31 08:00:00
The essence of the innovation is the significantly shorter time required for cooking....
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Palette Intenzív Hair Dye Cream
Date: 2007-10-31 08:00:00
The updated Palette Intenzív Hair Dye Cream now provides an even shinier, more intense and longer lasting colour....
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PICK Pille
Date: 2007-10-31 08:00:00
Gluten-free turkey sausages with a conspicuous appearance, high protein content and made with iodine salt, in protective gas packaging....
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Riceland Rice Cakes
Date: 2007-10-31 08:00:00
New, popular flavours in the market! Packaging retains aroma and can be sealed repeatedly....
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Carte d’Or
Date: 2007-10-31 08:00:00
The new flavour of the Carte d’Or Gerbeaud product line which creates a true Christmas atmosphere with the aromas of apple and cinnamon....
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SáGa Füstli
Date: 2007-10-31 08:00:00
The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...
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Chio Exxtra Chips
Date: 2007-10-31 08:00:00
The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...
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From designer-boxes to welded bags
Date: 2007-10-31 08:00:00
Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...
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Master Good selling not only products but ability as well
Date: 2007-10-31 08:00:00
László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...
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Everything you want to know about your consumer
Date: 2007-10-31 08:00:00
Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...
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When food safety is uncertain
Date: 2007-10-31 08:00:00
In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...
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CIES MARKETING FORUM
Date: 2007-10-31 08:00:00
7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...
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„A spark appears, and a miracle happens”
Date: 2007-10-31 08:00:00
A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...
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From killer of ideas to creative thinker
Date: 2007-10-31 08:00:00
The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...
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Record breaking CMS in Berlin
Date: 2007-10-31 08:00:00
14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...
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