Posts From trademagazin
Dolce vita in stores as well
Date: 2007-11-28 08:00:00
Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...
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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”
Date: 2007-11-28 08:00:00
The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...
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Iper Portello
Date: 2007-11-28 08:00:00
Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...
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Esselunga Rho
Date: 2007-11-28 08:00:00
Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...
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Vision of the future – with a difference?
Date: 2007-11-28 08:00:00
I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...
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The great diet–losers winning
Date: 2007-11-28 08:00:00
Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...
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Health consciousness a priority for Spar
Date: 2007-11-28 08:00:00
According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...
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Astor VIP Deluxe
Date: 2007-11-28 08:00:00
An exclusive and elegant Christmas gift from ASTOR....
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Soós Premio
Date: 2007-11-28 08:00:00
The fragrance and aroma of paprika make this product special....
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Soós Premio
Date: 2007-11-28 08:00:00
The beneficial effects of naturally produced Omega 3 and the extremely valuable nutrients in eggs are combined in Soós Prémió products....
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Hunnium 895’
Date: 2007-11-28 08:00:00
A premium quality 100 % fruit distillate. The Hunnium product line illustrates the most important events of the conquest, with reference to tradition....
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Chio Crackings
Date: 2007-11-28 08:00:00
The market leader among excellent quality salty snacks Chio, is introducing a new innovative product under the brand name Crackings which is a ham shaped cracker with a surprisingly ham-like...
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Imre Herceg Kékfrankos & Imre Zenit – Müller Thurgau
Date: 2007-11-28 08:00:00
A young wine of 2007 from the Mátra wine region....
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Czifra mézes
Date: 2007-11-28 08:00:00
Czifra mézes is made from selected fruits with excellent quality acacia honey, creating perfect harmony between fruit palinka and honey....
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Puru Fisch
Date: 2007-11-28 08:00:00
A unique way to protect your health, by consuming excellent quality boneless Hungarian fish which is free of preservatives....
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Le Delizie
Date: 2007-11-28 08:00:00
The Le Delizie product line (Profiterol Nero, Profiterol Bianco, Tiramisu)is a masterpiece of traditional Italian confectionery....
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Spectacle and gifts for the end of the year from Zwack
Date: 2007-11-28 08:00:00
If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...
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DOMESTIC BRANDS OF COTY
Date: 2007-11-28 08:00:00
Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...
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Milk and soya: healthy development
Date: 2007-11-28 08:00:00
Mona had started its existence as an Austrian co-operative milk farm, later turning into a European group of companies with annual revenues in excess of EUR 100 million. They have...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Against the tide with innovation
Date: 2007-11-28 08:00:00
A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...
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Reaching the limits of growth
Date: 2007-11-28 08:00:00
This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...
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Good communication skills are no longer enough
Date: 2007-11-28 08:00:00
The development seen in the field of technology has not been welcomed too enthusiastically by sales reps. Though registering orders has become simpler and faster, GPS and Internet based monitoring...
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EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
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Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
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