Posts From trademagazin
In the course of research, GVH has the power to:
Date: 2008-02-29 08:00:00
• enter and search all premises without permission from the owner or anybody present and to have any premises opened for inspection • search private property including cars and homes...
Read more
How to prepare for inspections:
Date: 2008-02-29 08:00:00
• set up a chain of communication • prepare internal regulations to be followed in case of inspection or research • group data and documents, store documents protected by law...
Read more
Fresh, expensive, French
Date: 2008-02-29 08:00:00
Hungarians never stay neutral when the French are the subject of the discussion. While their wealth of cultural heritage is generally admired, their chauvinistic arrogance and refusal to speak foreign...
Read more
Category management of dm focuses on tactics
Date: 2008-02-29 08:00:00
Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...
Read more
Coop is the franchise system of the year
Date: 2008-02-29 08:00:00
Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...
Read more
Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
Read more
Good old regions…
Date: 2008-02-29 08:00:00
Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...
Read more
Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
Read more
Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets
Date: 2008-02-29 08:00:00
Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...
Read more
Code of Ethics staying in effect
Date: 2008-02-29 08:00:00
According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...
Read more
Handling parallel quantity units
Date: 2008-02-29 08:00:00
The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...
Read more
Blessing or curse?
Date: 2008-02-29 08:00:00
1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...
Read more
Quality always wins!
Date: 2008-02-29 08:00:00
This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...
Read more
Carlsberg Draught Master
Date: 2008-02-29 08:00:00
Revolutionary Mobile Draught system running on 20l one way kegs without CO2....
Read more
St. Hubertus
Date: 2008-02-29 08:00:00
The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....
Read more
Tchibo Exclusive & Exclusive Mild
Date: 2008-02-29 08:00:00
The flavours of the new coffee mix developed by Tchibo experts comes even closer to Hungarian taste than before....
Read more
Dove Go Fresh
Date: 2008-02-29 08:00:00
New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....
Read more
Milka Olympia Gold, Silver & Bronze 100 g
Date: 2008-02-29 08:00:00
Milka has new limited edition flavours for this spring as well....
Read more
Kinder Délice
Date: 2008-02-29 08:00:00
No need to chill this chocolate sponge! Our target group consists of young, extroverted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...
Read more
Gyermelyi tészta
Date: 2008-02-29 08:00:00
A film about the irresistible attraction to Gyermelyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...
Read more
Multibrand
Date: 2008-02-29 08:00:00
Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...
Read more
The Bonbonetti group
Date: 2008-02-29 08:00:00
The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...
Read more