Posts From trademagazin

David Beckham Signature

New fragrances of a well-known and popular brand....

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Tonino Lamborghini Fragranza férfiillat 3-féle (Feroce, Forza, Mitico)

New introduction by a brand linked to a well-known name....

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NESCAFÉ 3in1 Gold

A new premium category has been opened in the market of 3 in 1 products by NESCAFÉ 3in1 Gold. This speciality is developed by using freeze dried technology process which...

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Nestea Snowy Plum

The second winter edition of the NESTEA ice tea product line: pleasant flavours of natural black tea and plum are combined with the aroma of honey and clove in NESTEA...

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NIVEA FOR MEN hajhullás elleni rendszer

Hair conditioning polymers in the shampoo protect hair and make it stronger, in addition to preparing the skin to absorb tonic more effectively....

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SOLE Flört túródesszertek 30 g (natúr, domino, eper, barack)

The appearance of the SOLE „cottage cheese chocolate” product line has been completely renewed, with unique, premium category packaging....

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Lucullus tört chili paprika, morzsolt rozmaring, morzsolt tárkony, őrölt gyömbér, szárított metélőhagyma

New products are to be added to the renewed Lucullus spice product line during this season....

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Fűszermalom/Lucullus

New products are to be added to the renewed Lucullus spice product line during this season....

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Sport XXL Fehér 55 g

Sport, our well known limited edition product has again been covered with white chocolate for the winter....

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„RYN” a legújabb gördülőtalpas lábbeli!

RYN shoes represent excellent value and quality for customers, and success, joy and confidence for our retail partners....

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hohes C Mild Multivitamin

A new product has been added to the hohes C Mild product line. In addition to orange, , pink grapefruit and apple flavours, the popular multivitamin will also be available...

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Clorox Color folteltávolító folyadék

Clorox Color stain remover for coloured clothes. Owing to its unique formula, it can remove stains while leaving colours as they are....

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Pötyi

The Pötyi product line has been completely renewed in recent months: it is available not only in tablet form, but also as a powder and liquid, in packaging with new...

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Nemzetközi ízek – Kaiser szalámik: Kaiser Dán szalámi sajtpalástban sz. vg. 40 g/db, Kaiser Chilis szalámi sz. vg. 40 g/db, Kaiser Pármai szalámi sz. vg. 40 g/db

Kaiser Salamis representing international flavours not only have a special flavour, but also come in very practical packaging....

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PICK Virsli termékcsalád

Innovation in the market of packaged frankfurters: practical packaging, which can halved, with pouch that can be opened without a tool. Product can be micro-waved....

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PICK Snack kolbászok

Practical, aroma-sealed packaging which can be opened by hand. Product can be consumed any time of the day, as a meal or as a snack as well....

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Cherry Queen Marcipán

We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...

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Dr. Oetker sütési hozzávalók

Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...

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Knorr Ínyencek levese – Krémlevesek

The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....

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Momentum, rejuvenation, innovation, responsibility

Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...

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Trends and innovations from this year’s SIAL

This year’s SIAL was the biggest held so far, with 5,500 exhibitors from 140 countries and 145,000 visitors. Innovation and new trends were in the focus at the 23rd SIAL....

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Hungarian companies at SIAL

We asked József Pál, managing director of AMC about the collective stand operated at SIAL. – What were your impressions this year? – Everything was bigger than before and we...

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Eastern EU and Western EU

Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...

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Premium quality and convenience from Kaiser Food

Kaiser Food attending InterMeat for the first time, presented its products at its own stand. As Szilvia Fésű, export director has told us, they intend to increase their sales in...

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Germans attached to the PICK brand

According to Gábor Ámann, sales and marketing director of PICK-Szeged, they are forced to boost export, in order to be able to produce premium products on an economic scale. At...

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Mini rolls – Marathon Foods

With its mini rolls, Marathon Foods also intends to take advantage of the boom in the German deep frozen market. According to Andrea Tuskán sales director, convenience products are increasingly...

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Ripp-Ropp worth exhibiting

Processed poultry, pork and beef was presented under the Ripp-Ropp brand, at the stand of Mar-Ne-Váll Kft. In the opinion of the owner László Markovits, they need to find export...

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Things learned by Metro-in Central and Eastern Europe

The first Metro stores in our region opened in Hungary and Poland in 1994. An account of the progress made since then has been given by Frans W. H. Muller,...

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A Dutchman in Düsseldorf

Frans W. H. Muller (37) graduated at the University of Rotterdam, also obtaining an MBA. He joined the Metro subsidiary in the Netherlands in 1997. In 2002, he was elected...

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