Posts From trademagazin

Modest year for hotels

Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...

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Discounts challenging big hyper markets

The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...

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Worse Coface ratings for China and Russia

For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....

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Tempora muntantur…

„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...

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Appearance of goods is the primary consideration regarding deli counters

A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...

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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps

How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...

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Tibi húsvéti ajándékcsomag

A new plush rabbit figure has been included in the gift package in addition to the Easter milk chocolate figures. 2 Douwe Egberts KID instant chicory coffee product samples are...

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Tibi húsvéti figurák tasakban

8 lambs, 8 rabbits and 10 milk chcolate eggs are included in the 100 gram packages....

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Syoss hajápolási család

As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...

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Palette Tízperces hajfesték

Intense and shiny colour, perfect cover for grey hair and protection against damage in only 10 minutes! 12 new shades from light blonde to dark brown....

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Kubu PET-palack – Töretlen energia, törhetetlen palackban!

The market leading drink for kids in Hungary is to be renewed both in terns of content and appearance. Bottled Kubu products will come in 0,3 litre PET bottles from...

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Magyaros és mogyorós ízesítésű kölesgolyó

An innovation from Biopont! A favourite for both young and old, extruded bio millet is now available in two new flavours as well. Apart from the slightly salted, unflavoured version,...

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Neuner’s Bio Wellness Energia és Vitalitás Tea

As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...

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Enviga citrus és erdeigyümölcs ízekben

Enviga is an innovative product which is not only delicious and refreshing but owing to the unique combination of an antioxidant called EGCG in the green tea and caffeine invigorates...

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SOLE Probalance Milk+Fruit 3 ízben

The positive effects of fresh milk, fruit juice and healthy yoghurt are combined in SOLE Probalance Milk+Fruit products. Furthermore, Sole Probalance Milk+ products contain inulin – a natural herbal nutrient...

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Axe Hot Fever tusfürdő és aeroszol

With an extract of Brazilian hot mud and red dragon fruit, it is a refreshment to help you in getting ready to party....

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Baileys Eredeti krémlikőr kávés ízesítéssel

In this product, the exceptionally popular coffee flavour is combined with the well known creamy smoothness of Baileys. The aroma of perked coffee and the silkiness of cream liqueur create...

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Winterfresh Limited Edition

Winterfresh Limited Edition is the latest innovation by Winterfresh®, which results in seducing and fresh breath even during the night shift, owing to its Strong Mint flavouring!...

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Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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Grüne Woche: successful Hungarians

The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...

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EUR 101 spent by average visitor

According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...

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Csárda and mini market

György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....

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ISM in Cologne: flood of innovations in the market

Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...

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Pro Form competing by packaging and technology

Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...

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Antal Zöld in Cologne for the 39th time

During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...

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Escape routes

Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...

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Beiersdorf Profits Jump 28.3 Percent

The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent.  Group profit after tax for 2008 jumped 28.3 percent to...

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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries

Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...

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Total sales of 2008 at CBA was HUF 545 billion

Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out.  The CBA has the most retail unit...

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