Posts From trademagazin
Modest year for hotels
Date: 2009-03-05 08:00:00
Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...
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Discounts challenging big hyper markets
Date: 2009-03-05 08:00:00
The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...
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Worse Coface ratings for China and Russia
Date: 2009-03-05 08:00:00
For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Appearance of goods is the primary consideration regarding deli counters
Date: 2009-03-05 08:00:00
A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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Tibi húsvéti ajándékcsomag
Date: 2009-03-05 08:00:00
A new plush rabbit figure has been included in the gift package in addition to the Easter milk chocolate figures. 2 Douwe Egberts KID instant chicory coffee product samples are...
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Tibi húsvéti figurák tasakban
Date: 2009-03-05 08:00:00
8 lambs, 8 rabbits and 10 milk chcolate eggs are included in the 100 gram packages....
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Syoss hajápolási család
Date: 2009-03-05 08:00:00
As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...
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Palette Tízperces hajfesték
Date: 2009-03-05 08:00:00
Intense and shiny colour, perfect cover for grey hair and protection against damage in only 10 minutes! 12 new shades from light blonde to dark brown....
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Kubu PET-palack – Töretlen energia, törhetetlen palackban!
Date: 2009-03-05 08:00:00
The market leading drink for kids in Hungary is to be renewed both in terns of content and appearance. Bottled Kubu products will come in 0,3 litre PET bottles from...
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Magyaros és mogyorós ízesítésű kölesgolyó
Date: 2009-03-05 08:00:00
An innovation from Biopont! A favourite for both young and old, extruded bio millet is now available in two new flavours as well. Apart from the slightly salted, unflavoured version,...
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Neuner’s Bio Wellness Energia és Vitalitás Tea
Date: 2009-03-05 08:00:00
As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...
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Enviga citrus és erdeigyümölcs ízekben
Date: 2009-03-05 08:00:00
Enviga is an innovative product which is not only delicious and refreshing but owing to the unique combination of an antioxidant called EGCG in the green tea and caffeine invigorates...
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SOLE Probalance Milk+Fruit 3 ízben
Date: 2009-03-05 08:00:00
The positive effects of fresh milk, fruit juice and healthy yoghurt are combined in SOLE Probalance Milk+Fruit products. Furthermore, Sole Probalance Milk+ products contain inulin – a natural herbal nutrient...
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Axe Hot Fever tusfürdő és aeroszol
Date: 2009-03-05 08:00:00
With an extract of Brazilian hot mud and red dragon fruit, it is a refreshment to help you in getting ready to party....
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Baileys Eredeti krémlikőr kávés ízesítéssel
Date: 2009-03-05 08:00:00
In this product, the exceptionally popular coffee flavour is combined with the well known creamy smoothness of Baileys. The aroma of perked coffee and the silkiness of cream liqueur create...
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Winterfresh Limited Edition
Date: 2009-03-05 08:00:00
Winterfresh Limited Edition is the latest innovation by Winterfresh®, which results in seducing and fresh breath even during the night shift, owing to its Strong Mint flavouring!...
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Kinder Pinguí, Kinder Hűtött Finomságok
Date: 2009-03-05 08:00:00
As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...
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Unilever termékek
Date: 2009-03-05 08:00:00
A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...
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Grüne Woche: successful Hungarians
Date: 2009-03-05 08:00:00
The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...
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EUR 101 spent by average visitor
Date: 2009-03-05 08:00:00
According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...
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Csárda and mini market
Date: 2009-03-05 08:00:00
György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....
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ISM in Cologne: flood of innovations in the market
Date: 2009-03-05 08:00:00
Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...
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Pro Form competing by packaging and technology
Date: 2009-03-05 08:00:00
Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...
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Antal Zöld in Cologne for the 39th time
Date: 2009-03-05 08:00:00
During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Beiersdorf Profits Jump 28.3 Percent
Date: 2009-03-05 07:55:05
The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent. Group profit after tax for 2008 jumped 28.3 percent to...
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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries
Date: 2009-03-04 07:08:00
Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...
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Total sales of 2008 at CBA was HUF 545 billion
Date: 2009-03-04 06:44:39
Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out. The CBA has the most retail unit...
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