Posts From Budai Klára
Smaller footprint, bigger impact
This article is available for reading in Trade magazin 2024/10 Natural solutions According to Anna Keinänen, market intelligence manager of Metsä Board, e-commerce had already been growing fast before Covid...
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New players, new strategies
According to the GKID’s first report for 2024, although the economic situation has improved somewhat, people remain cautious and consumption hasn’t increased significantly. This article is available for reading in...
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Offline and online – hand in hand
Modern consumers increasingly expect the harmonisation of online and offline channels: they want fast, convenient and personalised shopping options. This article is available for reading in Trade magazin 2024/10 Domestic...
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Adaptation and renewal
Recent challenges have forced the domestic wholesale sector to keep adapting to market needs and economic changes. This article is available for reading in Trade magazin 2024/10 In addition to...
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TMK 2in1: workshop and barbecue
On the morning of 6 June Trade Marketing Club (TMK) organised a LinkedIn workshop, which was followed by a special club meeting and a barbecue in the afternoon, on the...
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What’s next? FMCG market exclusive for business decision-makers
This article is available for reading in Trade magazin 2024/8-9 Nenad Pacek, founder and president of Global Success Advisors and EMEA Business Group, started the series of presentations. He reported...
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Tech and track: the driving forces of FMCG dynamics
Several factors influence the Hungarian tracking market, such as technological development, for instance the spread of 4G and 5G, and the rise of Internet of Things (IoT) devices. This article...
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Fuel card: a real trump card
It is very important for FMCG fleets to be able to refuel quickly, without queuing. This article is available for reading in Trade magazin 2024/8-9 In June the Shell MobilePayment...
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Sustainable fleets, new challenges
The leasing market is undergoing a big transformation. New financing schemes and flexible leasing solutions are becoming increasingly popular among companies. These new approaches make it possible for them to...
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New waves in logistics
Transforming consumption habits, expanding e-commerce and the demand for fast deliveries are all key drivers in the logistics sector. Plus digitalisation and the use of new technologies are essential for...
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Sustainable freshness
Az ősz beköszöntével nem csupán a természet öltözik új ruhába, hanem háztartásaink is megújulást igényelnek. Az FMCG szektor szereplői számára ez az időszak különösen fontos, mivel ilyenkor az emberek fokozott...
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Freight forwarding on a fast track
Freight forwarding is at the heart of the FMCG industry and a key driver of the global economy. This article is available for reading in Trade magazin 2024/8-9 Zoltán Üveges,...
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Health and superpower in a bottle
One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...
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Gift sets: the stars of Christmas
This article is available for reading in Trade magazin 2024/8-9 Péter Tóth, trade marketing manager of L’Oréal Magyarország says consumers are largely influenced by prices and discounts, primarily because of...
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Traditions and trends
In the Christmas period there is a great opportunity for manufacturers and distributors to introduce new products and make existing ones more attractive through promotions and special packaging – and...
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Sustainability and innovation in packaging
This article is available for reading in Trade magazin 2024/8-9 Since the launch of the waste concession, MOHU has taken a number of measures to increase the proportion of separately...
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Sweet future with cocoa – or without it
On 4 July the Association of Hungarian Confectionery Manufacturers hosted a press event in the Mozart Hall of Novotel Budapest City & Budapest Congress Centre. This article is available for...
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Sustainability efforts: reality or illusion?
This article is available for reading in Trade magazin 2024/8-9 WWF regularly carries out public attitude surveys, which show that a considerable but still small proportion of society believes that...
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The hour of instant answers
This article is available for reading in Trade magazin 2024/8-9 In a constantly restructuring market, one of the biggest achievements of the Hungarian Food Bank Association is that it has...
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CSAOSZ conference: reducing food loss via sustainable packaging
The National Association of Packaging and Materials Handling (CSAOSZ) has been the first in Central Europe to organise an international conference on the role of sustainable packaging in preventing food...
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Bringing industry players together is crucial
Our magazine has interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). This article is available for reading in Trade magazin 2024/6-7 – NAK is the main umbrella organisation...
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Tamás Éder: “Tackling extra burdens is the most important task in the next period”
In the food industry the need to improve efficiency is becoming more and more important, but reducing the EPR fee is also a priority. Tamás Éder, president of the Federation...
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Katalin Neubauer: “Continuity and active market presence are essential for successful retail work”
In 2023 the biggest challenge for the Hungarian retail sector was high inflation, which significantly reduced purchasing power, opines Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ)....
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Representing interests – irrespective of company size
In the following interview Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) analyses the biggest challenges and successes of the Hungarian retail trade sector in 2023. This...
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Some surprising trends
After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...
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Dishwashing: switched to eco mode
Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...
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Ice tea all stars
This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...
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Dr Beáta Olga Felkai: “One of the Hungarian presidency’s priority topics will be the fight against food loss and waste”
Dr Beáta Olga Felkai, deputy state secretary for food chain supervision and trade policy at the Ministry of Agriculture has given us an insight into the challenges, government responses and...
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Rapid digitalisation in pharmacies
This article is available for reading in Trade magazin 2024/5 This is what impatient customers dream about Dr István Vámossy, general manager of Gollmann Magyarország/Pharmamatrix Kft. believes that digitalisation and...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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