Auchan To Operate French Supermarkets Under Intermarché And Netto Banners

Auchan will operate the stores via a new autonomous legal entity, and the plan includes its supermarkets in mainland France, barring Corsica, ESM Magazine reports.

Intermarché, as a franchisor, would bring greater agility and performance to these stores as well as more value for customers and opportunities for employees, Auchan noted.

This plan, subject to approval by competition authorities, is expected to take effect at the end of 2026.

The latest move marks ‘a major evolution’ for the strategic partnership between Auchan and Intermarché, which commenced in 2024.

The retailer believes that the transition will reshape the retail landscape to the benefit of French consumers’ purchasing power.

Strategic Transformation

Auchan has implemented a strategic transformation of its business, focusing on six areas in all countries where it operates.

It includes strengthening its position in key markets, reaffirming its price competitiveness, rethinking the hypermarket model, optimising its product offering, developing franchising, and increasing its operational efficiency.

The plan, supported by its shareholder, has provided the capital needed to modernise and acquire stores in France, Spain and Portugal.

In France, this transformation is part of a strategic partnership with Intermarché, first realised through the takeover of the Casino stores.

This was followed by the creation of a joint purchasing group, Aura Retail, and participation in the Epic and Everest purchasing groups.

Recently, Auchan opened a new customer fulfilment centre (CFC) at Wilcza Góra, near Warsaw in Poland in partnership with Ocado Group.