Auchan: The Beaver Campaign helps Semmelweis University’s Pediatric Clinic with high-value medical equipment

By: Trademagazin editor Date: 2021. 02. 02. 11:25

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40,000 plush beavers sold out in Auchan’s year-end charity campaign. Semmelweis University’s II Pediatric Clinic – better known as the Tűzoltó Street Children’s Clinic – received 500 forints after each toy figure sold.

We first met the initiative in 2019, when Júlio, the one-toothed little hero, flooded the shelves of the store chain, and last year his little sister Júlia, also joined the action. As part of the successful campaign, 24 million HUF was raised thanks to customers and Auchan, so the clinic can purchase modern ultrasound equipment that facilitates the recovery of many children every year.