Discount supermarkets are the leading channel now

Between January and December 2018 Hungarian consumers spent HUF 1,800 billion on food – there was a 7-percent increase in value sales from the 2017 level. More than 70 percent of groceries sold were manufacturer brands. As for household chemicals and body care products, sales augmented by more than 8 percent to exceed HUF 450 billion. Private label products realised 18 percent of sales.

Ágnes Szűcs-Villányi the market leader of Nielsen told: for several quarters now Hungarian retail sales have been among the fastest developing ones in Europe, and the company sees no sign of slowing down. In 2018 there were 18,000 FMCG stores in Hungary, this is basically the same number as in 2017. As for the shares of different retail channels in value sales, discount supermarkets are the market leader now with a 25-percent share. //