Starbucks is offering a new digital traceability tool that gives customers a virtual view into where their coffee beans come from.

The new solution enables customers to visit traceability.starbucks.com on a mobile device or laptop and scan or enter the number on the back of any bag of whole bean coffee at Starbucks stores in the U.S. The tool then virtually takes the customer to the part of the world their coffee was grown, introduces them to some of the farmers growing coffee there, and lets them meet some of the roasters.

CSA