The social responsibility undertakings of the Hungarian companies were awarded

More and more Hungarian consumers are willing to pay more for a product or service if it is part of a company’s social responsibility program.

In this case, 51 percent of the Hungarians are ready to purchase at a higher price. Last year, this ratio was 43 percent and in 2012 only 32 percent – the Nielsen consumer information and knowledge services company’s research about the social responsibility of companies reveals.

During the six months preceding the survey, 57 percent of the Hungarian consumers bought at least one item or service from a company, which was known to be dedicated towards positive social endeavors. This rate is 25 percentage points higher than 2013.