The sales of higher than average quality ham expanded last year

The retail sales of ham and smoked meat products reached revenues of approximately 7 billion HUF in the two months of the Easter period in 2014.

That's 15 percent more than in 2013. At the same time, the volume of ham and smoked meat products increased by 13 percent, to about 3,700 tonnes.
Consumers demand quality in the festive ham market. The sales of higher quality cooked ham increased by 17 percent, above average – according to a Nielsen consumer information and knowledge services company’s Retail Index. (Nielsen)