Camel Gets a Makeover

Though the enduring image of the Camel has not changed in the updated packaging, the animal is surrounded by a fresh look. The box also touts the brand's history: “Since 1913.”

R.J. Reynolds' Camel packaging has seen
no significant changes since its inception. The new Camel pack,
shipped to stores last month and expected to be on 80 percent of
store shelves by late March, fits nicely into that campaign.

R.J. Reynolds said in November that it
would not buy ads in newspapers or consumer magazines in 2008, so it
has to make the packiging more attractive to grew the sales.