LG encourages people to post about optimistic moments

By: Trademagazin Date: 2024. 07. 16. 09:02

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LG Electronics (LG) launched a global social media challenge, which encourages users to share on their own channels content that gives rise to optimism and a positive outlook in everyday life. The challenge, which runs on TikTok and Instagram, aims to create a more positive environment on social media platforms by encouraging the posting of inspirational content. The content features the “heart made of fingers” gesture – a popular symbol among K-pop stars, forming a mini heart by touching the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

“LG is committed to making the ‘Life is beautiful’ promise come true. With the new social media challenge, we want to find out what our slogan means to customers”

said Kim Hyo-eun, LG’s vice president and head of brand management division.

“We believe there is real power in approaching life with an optimistic attitude. The message of our challenge is to strive to do activities that fill us with a good feeling, both in the virtual and real space.”

Following the Optimism your feed video playlist released in May, this social media challenge is the next stop in LG’s campaign of the same name. The Optimism your feed video playlist features proprietary content that, when a user interacts with it, increases the amount of positive content in their feed. Curated in collaboration with upbeat global influencers, the playlist has racked up over 1 billion views on YouTube, TikTok and other social media platforms in just three weeks.