Arnold Schwarzenegger became the advertising face of Lidl
Now it’s official, 76-year-old Arnold Schwarzenegger has become the new face of Lidl DIY products.
In the brand’s commercial, the actor promotes saws, cordless drills and other DIY tools.
“I’m here to talk about my tools for success. Everything I’ve ever built was because I had the power in my hands, just like you. I wasn’t afraid to make mistakes, to think differently than usual”
– he says in the short film.
Related news
Discount to Heap More Pressure on Large Format Grocers
In IGD’s latest five-year forecasts to 2029, discount will be…
Read more >New brand identity at Lidl: the joy of movement is at the center
The CRIVIT brand has launched its first international omnichannel campaign,…
Read more >The grilling season is off to a strong start at Lidl
Lidl Hungary is preparing for this year’s grilling season with…
Read more >Related news
New bill would protect traditional checkouts in large stores
The leader of the Christian Democratic People’s Party faction, István…
Read more >Organic food is only sold in Hungary through imports – public catering could be a breaking point
Although the domestic retail turnover of organic food is growing…
Read more >The single market would get a new boost: EU strategy to break down trade barriers
The European Commission is set to revamp the single market…
Read more >