Arnold Schwarzenegger became the advertising face of Lidl

By: Trademagazin Date: 2023. 08. 28. 11:34

Now it’s official, 76-year-old Arnold Schwarzenegger has become the new face of Lidl DIY products.

In the brand’s commercial, the actor promotes saws, cordless drills and other DIY tools.

“I’m here to talk about my tools for success. Everything I’ve ever built was because I had the power in my hands, just like you. I wasn’t afraid to make mistakes, to think differently than usual”

– he says in the short film.