Arany Ászok, the cool beer!

The Arany Ászok is launching a new communication platform and, at the same time introduces a new, unpasteurized product variation in its upcoming campaign, the Arany Ászok Frissenszűrt. The creating of the creative strategy and campaign is linked to the Human Telex Advertising & Event advertising agency.

The Dreher Breweries have repositioned the Arany Ászok brand. The preliminary research has confirmed that brand lovers appreciate the straightforward, no-frills, clear speech, so the new communication promises no more or less than that the Arany Ászok is a cool beer.

The creative concept and the development of the campaign are by the Human Telex Advertising & Event advertising agency.