New design for Anaconda Professional

By: trademagazin Date: 2015. 12. 01. 10:05

Anaconda Professional cosmetics products got a completely new packaging design in 2015, which won them a special prize at HUNGAROPACK in the consumer and collective packaging category. Paqart Design Kft. created the new look, based on the results of a consumer survey on cosmetics brands. The new design is modern and uniform, but consumers can easily differentiate between various product lines and products for different skin types. The same basic patterns but different geometric symbols and colours were used to achieve this goal. Brand message – expertise, high quality and renewal – is perfectly communicated by the result.