Delicious baking ingredients

Baking and cooking in the Christmas period involves using tasty ingredients such as poppy seed, various types of nuts and dried fruits. The category’s leading company, Gilan Trading Kft. offers a growing number of such products under its Kalifa brand. Marketing director Rita Lovász told us that their like-for-like sales had improved by 20 percent in the October-December 2014 period. They have a wide range of pre-packaged Kalifa products from raisins to dried fruits to candied fruits to oily seeds. The company also sells such products in bulk, these aren’t only popular among consumers but with B2B partners as well. Gilan Trading Kft.’s competitive advantage is its direct relationship with growers – purchasing from them at good prices is key because the category is a price-sensitive one.