Coming from America – Thomas Vernon whiskey-ambassadors courses

According to Brown-Forman, the whisky category is worth over £1.2bn and is being driven by the American whiskey segment. That segment is said to be worth nearly £570m and growing at 14.4%. The new ambassador will lead the Friends of Jack training.

Trade sessions will cover the history of American whiskey, the production processes behind them, complexities of the liquids as well a demonstrating classic and innovative new drink serves. He will also help communicate the company’s vision for the category, in turn helping to drive distribution and sales of Brown-Forman’s super premium American whiskeys.