Aldi and Lidl are expanding in America

By: Trademagazin editor Date: 2017. 06. 14. 11:13

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A decade long supermarket battle in Europe is moving to the U.S.A., adding to the competitive pressure in an industry embroiled in a deflation-fueled price war.

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Aldi, known for low prices on its private-label items, plans to spend 3.4 billion USD over the next five years to open 900 supermarkets, the company said Monday. The investment comes as its European discount rival, Lidl, prepares to open its first U.S. stores this week, with plans for as many as 100 by the summer of 2018. (origo)